---
title: "Clue vs Ovia: Which is more popular by branded search?"
description: "Which is more popular in search, Clue or Ovia? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clue-vs-ovia"
publisher: "Brandwave"
---

# Clue vs Ovia: Which is more popular by branded search?

Which is more popular in search, Clue or Ovia? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clue and Ovia
- **Competitive set**: Period and cycle tracking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Clue Share of Search**: 13.3%
- **Ovia Share of Search**: 0.69%

## Which is more popular in search, Clue or Ovia?

- In August 2026, Clue had more branded searches than Ovia among period and cycle tracking apps worldwide. Clue was estimated to have 28.6K branded searches compared to Ovia’s 1.5K, and held a 13.3% Share of Search versus Ovia’s 0.69%.
- Clue was ahead of Ovia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clue’s estimated Share of Search among period and cycle tracking apps worldwide moved from 11% to 13.3%, and its estimated monthly branded searches moved from 19.9K to 28.6K.
- Across the 11 months ending August 2026, Ovia’s estimated Share of Search among period and cycle tracking apps worldwide moved from 1% to 0.69%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

## How did search popularity change for period and cycle tracking apps worldwide in August 2026?

- Estimated monthly branded searches for Clue worldwide rose 43.2% over 11 measured months, from 19.9K to 28.6K in August 2026.
- Estimated monthly branded searches for Ovia worldwide fell 19.1% over 11 measured months, from 1.8K to 1.5K in August 2026.

## Month by month

| Month | Clue estimated searches | Clue Share of Search | Clue rank | Ovia estimated searches | Ovia Share of Search | Ovia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.9K | 11% | 3 | 1.8K | 1% | 5 |
| Nov 2025 | 16.5K | 9.7% | 3 | 1.5K | 0.9% | 5 |
| Dec 2025 | 19.6K | 10.6% | 3 | 1.5K | 0.8% | 6 |
| Jan 2026 | 25.5K | 10.7% | 3 | 2K | 0.84% | 5 |
| Feb 2026 | 19.3K | 10% | 3 | 1.5K | 0.78% | 5 |
| Mar 2026 | 26K | 12% | 3 | 1.6K | 0.73% | 6 |
| Apr 2026 | 28.9K | 14.6% | 3 | 1.5K | 0.77% | 6 |
| May 2026 | 30.4K | 14% | 3 | 1.5K | 0.69% | 6 |
| Jun 2026 | 29.4K | 12.7% | 3 | 1.6K | 0.68% | 6 |
| Jul 2026 | 31.9K | 13% | 3 | 1.6K | 0.63% | 6 |
| Aug 2026 | 28.6K | 13.3% | 3 | 1.5K | 0.69% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clue’s and Ovia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clue**: Measured on the search terms “clue app”, “clue menstrual tracker”, “clue period tracker”, “clue period tracking”, “clue plus” and “helloclue”, summed into one figure.
- **Ovia**: Measured on the search terms “ovia app”, “ovia fertility” and “ovia period tracker”, summed into one figure.

- [Clue profile](/demand/global-en/brands/clue)
- [Ovia profile](/demand/global-en/brands/ovia)
- [All period and cycle tracking apps worldwide](/demand/global-en/categories/period-and-cycle-tracking-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clue or Ovia?

In August 2026, Clue had more branded searches than Ovia among period and cycle tracking apps worldwide. Clue was estimated to have 28.6K branded searches compared to Ovia’s 1.5K, and held a 13.3% Share of Search versus Ovia’s 0.69%.

## Cite this page

Brandwave. "Clue vs Ovia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clue-vs-ovia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clue-vs-ovia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.