---
title: "Clover vs Toast: Which is more popular by branded search?"
description: "Which is more popular in search, Clover or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Retail and hospitality POS systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clover-vs-toast"
publisher: "Brandwave"
---

# Clover vs Toast: Which is more popular by branded search?

Which is more popular in search, Clover or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Retail and hospitality POS systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clover and Toast
- **Competitive set**: Retail and hospitality POS systems
- **Market**: Global
- **Month measured**: Aug 2026
- **Clover Share of Search**: 0.98%
- **Toast Share of Search**: 0.82%

## Which is more popular in search, Clover or Toast?

- In August 2026, Clover had more branded searches than Toast among retail and hospitality POS systems worldwide. Clover was estimated to have 55.2K branded searches compared to Toast’s 46.2K, and held a 0.98% Share of Search versus Toast’s 0.82%.
- The lead changed hands 2 times in the 11 months ending August 2026: Toast took it in December 2025, Clover took it in January 2026.
- Across the 11 months ending August 2026, Clover’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 1% to 0.98%, and its estimated monthly branded searches moved from 58.2K to 55.2K.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 0.97% to 0.82%, and its estimated monthly branded searches moved from 54.3K to 46.2K.

## How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

- Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

## Month by month

| Month | Clover estimated searches | Clover Share of Search | Clover rank | Toast estimated searches | Toast Share of Search | Toast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 58.2K | 1% | 4 | 54.3K | 0.97% | 5 |
| Nov 2025 | 50.7K | 0.91% | 4 | 45.2K | 0.81% | 5 |
| Dec 2025 | 45.6K | 0.83% | 5 | 45.9K | 0.83% | 4 |
| Jan 2026 | 55.9K | 0.99% | 4 | 53.4K | 0.95% | 5 |
| Feb 2026 | 55.4K | 0.98% | 4 | 51.5K | 0.91% | 5 |
| Mar 2026 | 62.8K | 1.1% | 4 | 54.4K | 0.95% | 5 |
| Apr 2026 | 57.2K | 1% | 4 | 53.6K | 0.94% | 5 |
| May 2026 | 57.3K | 0.99% | 4 | 54K | 0.94% | 5 |
| Jun 2026 | 61.3K | 1.1% | 4 | 45.4K | 0.79% | 5 |
| Jul 2026 | 58.6K | 1% | 4 | 46.9K | 0.82% | 5 |
| Aug 2026 | 55.2K | 0.98% | 4 | 46.2K | 0.82% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clover’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clover**: Measured on the search terms “clover device cost”, “clover devices”, “clover flex cost”, “clover flex handheld”, “clover flex machine”, “clover flex mini”, “clover flex point of sale system”, “clover flex pos”, “clover flex pos system”, “clover flex pos systems”, “clover flex pos terminal”, “clover flex price”, “clover flex screen”, “clover flex terminal”, “clover go pos”, “clover go pos system”, “clover machine”, “clover machine price”, “clover merchant services”, “clover mini cost”, “clover mini device”, “clover mini point of sale”, “clover mini pos”, “clover mini pos system”, “clover mini terminal”, “clover mini with cash drawer”, “clover payments online”, “clover point of sale”, “clover point of sale devices”, “clover point of sale systems”, “clover pos”, “clover pos app”, “clover pos cost”, “clover pos credit card fees”, “clover pos demo”, “clover pos device”, “clover pos devices”, “clover pos duo”, “clover pos fees”, “clover pos flex”, “clover pos for restaurants”, “clover pos gift card”, “clover pos gift cards”, “clover pos handheld”, “clover pos hardware”, “clover pos inventory”, “clover pos inventory management”, “clover pos machine”, “clover pos merchant services”, “clover pos mini”, “clover pos mobile”, “clover pos monthly fee”, “clover pos monthly fees”, “clover pos price”, “clover pos pricing”, “clover pos printer”, “clover pos rates”, “clover pos retail”, “clover pos sales”, “clover pos scale”, “clover pos screen”, “clover pos software”, “clover pos solutions”, “clover pos station”, “clover pos system”, “clover pos system cost”, “clover pos system for restaurant”, “clover pos system for retail”, “clover pos system price”, “clover pos systems”, “clover pos terminal”, “clover station”, “clover station cost”, “clover station duo”, “clover station duo price”, “clover station pos”, “clover station pos system”, “clover station price”, “clover station pro”, “clover station restaurant”, “clover system”, “clover system cost”, “clover system pos”, “clover system price”, “clover terminal”, “clover terminal cost”, “first data clover pos”, “free clover pos system”, “gift cards for clover pos”, “how much does clover pos cost”, “how much is clover pos”, “mini clover pos”, “pos clover”, “pos clover system”, “terminal clover flex” and “the clover station”, summed into one figure.
- **Toast**: Measured on the search terms “cost of toast pos”, “handheld toast pos”, “how much does a toast pos system cost”, “how much does toast pos cost”, “how much is a toast pos system”, “how much is toast pos”, “how much is toast pos system”, “https pos toasttab com”, “pos toast”, “pos toast system”, “pos toasttab”, “pos toasttab com”, “toast go 2 handheld”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos cost”, “toast pos demo”, “toast pos devices”, “toast pos download”, “toast pos fees”, “toast pos for bars”, “toast pos gift cards”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos price”, “toast pos pricing”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos shop”, “toast pos software”, “toast pos starter kit”, “toast pos system”, “toast pos system cost”, “toast pos system for restaurant”, “toast pos system for restaurants”, “toast pos system price”, “toast pos system training”, “toast pos systems”, “toast pos tablet”, “toast pos terminal”, “toast pos training”, “toast pos training manual”, “toast pos training video”, “toast pos website”, “toast restaurant pos”, “toast restaurant pos system”, “toast tab pos” and “toasttab pos”, summed into one figure.

- [Clover profile](/demand/global-en/brands/clover)
- [Toast profile](/demand/global-en/brands/toast)
- [All retail and hospitality POS systems worldwide](/demand/global-en/categories/retail-and-hospitality-pos-systems): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clover or Toast?

In August 2026, Clover had more branded searches than Toast among retail and hospitality POS systems worldwide. Clover was estimated to have 55.2K branded searches compared to Toast’s 46.2K, and held a 0.98% Share of Search versus Toast’s 0.82%.

## Cite this page

Brandwave. "Clover vs Toast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clover-vs-toast

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