---
title: "CloudPay vs Gusto: Which is more popular by branded search?"
description: "Which is more popular in search, CloudPay or Gusto? Compare estimated monthly branded-search demand and Share of Search inside the Payroll services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cloudpay-vs-gusto"
publisher: "Brandwave"
---

# CloudPay vs Gusto: Which is more popular by branded search?

Which is more popular in search, CloudPay or Gusto? Compare estimated monthly branded-search demand and Share of Search inside the Payroll services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CloudPay and Gusto
- **Competitive set**: Payroll services
- **Market**: Global
- **Month measured**: Aug 2026
- **CloudPay Share of Search**: <0.01%
- **Gusto Share of Search**: 3.8%

## Which is more popular in search, CloudPay or Gusto?

- In August 2026, Gusto had more branded searches than CloudPay among payroll services worldwide. Gusto was estimated to have 76.3K branded searches compared to CloudPay’s 40, and held a 3.8% Share of Search versus CloudPay’s <0.01%.
- Gusto was ahead of CloudPay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CloudPay’s estimated Share of Search among payroll services worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among payroll services worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches moved from 78.8K to 76.3K.

## How did search popularity change for payroll services worldwide in August 2026?

- Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
- Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

## Month by month

| Month | CloudPay estimated searches | CloudPay Share of Search | CloudPay rank | Gusto estimated searches | Gusto Share of Search | Gusto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | <0.01% | 6 | 78.8K | 3.6% | 5 |
| Nov 2025 | 40 | <0.01% | 6 | 74.8K | 3.9% | 5 |
| Dec 2025 | 50 | <0.01% | 6 | 75.7K | 3.5% | 5 |
| Jan 2026 | 70 | <0.01% | 6 | 102K | 4.2% | 5 |
| Feb 2026 | 70 | <0.01% | 6 | 95.3K | 4.4% | 5 |
| Mar 2026 | 90 | <0.01% | 6 | 112K | 5.3% | 5 |
| Apr 2026 | 90 | <0.01% | 6 | 103K | 5% | 5 |
| May 2026 | 90 | <0.01% | 6 | 102K | 5% | 5 |
| Jun 2026 | 70 | <0.01% | 6 | 97.7K | 4.8% | 5 |
| Jul 2026 | 70 | <0.01% | 6 | 83.7K | 4.1% | 5 |
| Aug 2026 | 40 | <0.01% | 6 | 76.3K | 3.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CloudPay’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CloudPay**: Measured on the search term “cloudpay payroll”.
- **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto com”, “gusto company”, “gusto contractor”, “gusto cost”, “gusto embedded payroll”, “gusto for payroll”, “gusto for small business”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto online payroll”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll cost”, “gusto payroll for small business”, “gusto payroll pricing”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll software for small business”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto pricing”, “gusto pricing payroll”, “gusto small business payroll”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking”, “gusto zen payroll” and “gusto.com”, summed into one figure.

- [CloudPay profile](/demand/global-en/brands/cloudpay)
- [Gusto profile](/demand/global-en/brands/gusto)
- [All payroll services worldwide](/demand/global-en/categories/payroll-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CloudPay or Gusto?

In August 2026, Gusto had more branded searches than CloudPay among payroll services worldwide. Gusto was estimated to have 76.3K branded searches compared to CloudPay’s 40, and held a 3.8% Share of Search versus CloudPay’s <0.01%.

## Cite this page

Brandwave. "CloudPay vs Gusto: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cloudpay-vs-gusto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cloudpay-vs-gusto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.