---
title: "Cloudflare vs Wordfence: Which is more popular by branded search?"
description: "Which is more popular in search, Cloudflare or Wordfence? Compare estimated monthly branded-search demand and Share of Search inside the Website security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cloudflare-vs-wordfence"
publisher: "Brandwave"
---

# Cloudflare vs Wordfence: Which is more popular by branded search?

Which is more popular in search, Cloudflare or Wordfence? Compare estimated monthly branded-search demand and Share of Search inside the Website security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cloudflare and Wordfence
- **Competitive set**: Website security platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Cloudflare Share of Search**: 54.8%
- **Wordfence Share of Search**: 0.29%

## Which is more popular in search, Cloudflare or Wordfence?

- In August 2026, Cloudflare had more branded searches than Wordfence among website security platforms worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Wordfence’s 22.2K, and held a 54.8% Share of Search versus Wordfence’s 0.29%.
- Cloudflare was ahead of Wordfence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among website security platforms worldwide moved from 39.7% to 54.8%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among website security platforms worldwide moved from 0.38% to 0.29%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for website security platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among website security platforms worldwide, from 50.1% to 54.8%.

## Month by month

| Month | Cloudflare estimated searches | Cloudflare Share of Search | Cloudflare rank | Wordfence estimated searches | Wordfence Share of Search | Wordfence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 39.7% | 2 | 22.2K | 0.38% | 4 |
| Nov 2025 | 9.3M | 72.7% | 1 | 22.2K | 0.17% | 4 |
| Dec 2025 | 4.2M | 54.3% | 1 | 18.1K | 0.24% | 4 |
| Jan 2026 | 2.8M | 39.7% | 2 | 22.2K | 0.31% | 4 |
| Feb 2026 | 2.8M | 44.8% | 2 | 22.2K | 0.35% | 4 |
| Mar 2026 | 2.9M | 40.3% | 2 | 22.2K | 0.31% | 4 |
| Apr 2026 | 3.5M | 50% | 1 | 22.2K | 0.32% | 4 |
| May 2026 | 3.5M | 50.1% | 1 | 22.2K | 0.32% | 4 |
| Jun 2026 | 3.5M | 50.4% | 1 | 22.2K | 0.32% | 4 |
| Jul 2026 | 3.5M | 50.1% | 1 | 22.2K | 0.32% | 4 |
| Aug 2026 | 4.3M | 54.8% | 1 | 22.2K | 0.29% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cloudflare’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **Wordfence**: Measured on the search term “wordfence”.

- [Cloudflare profile](/demand/global-en/brands/cloudflare)
- [Wordfence profile](/demand/global-en/brands/wordfence)
- [All website security platforms worldwide](/demand/global-en/categories/website-security-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cloudflare or Wordfence?

In August 2026, Cloudflare had more branded searches than Wordfence among website security platforms worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Wordfence’s 22.2K, and held a 54.8% Share of Search versus Wordfence’s 0.29%.

## Cite this page

Brandwave. "Cloudflare vs Wordfence: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cloudflare-vs-wordfence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cloudflare-vs-wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.