--- title: "Cloudflare Turnstile vs hCaptcha: Which is searched more?" description: "Is Cloudflare Turnstile or hCaptcha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CAPTCHA and bot protection services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cloudflare-turnstile-vs-hcaptcha" publisher: "Brandwave" --- # Cloudflare Turnstile vs hCaptcha: Which is searched more? Is Cloudflare Turnstile or hCaptcha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CAPTCHA and bot protection services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cloudflare Turnstile and hCaptcha - **Competitive set**: CAPTCHA and bot protection services - **Market**: Global - **Month measured**: Sep 2026 - **Cloudflare Turnstile Share of Search**: 3.6% - **hCaptcha Share of Search**: 2% ## Is Cloudflare Turnstile or hCaptcha more popular in search? - In September 2026, Cloudflare Turnstile had more branded searches than hCaptcha among CAPTCHA and bot protection services worldwide. Cloudflare Turnstile had about 40,500 branded searches, while hCaptcha had 22,200. Cloudflare Turnstile made up 3.6% of all CAPTCHA and bot protection service searches we track, and hCaptcha accounted for 2%. - The lead changed hands once in the 12 months ending September 2026: Cloudflare Turnstile took it in March 2026. - Across the 12 months ending September 2026, Cloudflare Turnstile’s share of searches among CAPTCHA and bot protection services worldwide moved from 3.9% to 3.6%, and its estimated monthly branded searches moved from 22.2K to 40.5K. - Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide moved from 4.7% to 2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cloudflare Turnstile was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. hCaptcha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare Turnstile was listed before hCaptcha in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare Turnstile | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | reCAPTCHA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | DataDome | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | hCaptcha | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Friendly Captcha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arkose Labs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about CAPTCHA and bot protection services - Asked ChatGPT "What's the best CAPTCHA service for my website?": 1. Cloudflare Turnstile, 2. reCAPTCHA, 3. hCaptcha - Asked ChatGPT "How do I stop bots signing up on my site?": 1. Cloudflare Turnstile, 2. reCAPTCHA - Asked ChatGPT "Which bot protection service should an online store use?": 1. Cloudflare Turnstile, 2. DataDome - Searched Google, AI Overview "captcha for website": 1. reCAPTCHA - Searched Google, AI Overview "bot detection": 1. Cloudflare Turnstile Not named in any answer: Friendly Captcha and Arkose Labs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026? - Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026. - Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Cloudflare Turnstile estimated searches | Cloudflare Turnstile Share of Search | Cloudflare Turnstile rank | hCaptcha estimated searches | hCaptcha Share of Search | hCaptcha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 3.9% | 3 | 27.1K | 4.7% | 2 | | Nov 2025 | 27.1K | 5.6% | 2 | 27.1K | 5.6% | 3 | | Dec 2025 | 27.1K | 5.6% | 2 | 27.1K | 5.6% | 3 | | Jan 2026 | 27.1K | 5.6% | 2 | 27.1K | 5.6% | 3 | | Feb 2026 | 27.1K | 5.6% | 2 | 27.1K | 5.6% | 3 | | Mar 2026 | 33.1K | 6.7% | 2 | 27.1K | 5.5% | 3 | | Apr 2026 | 40.5K | 4.2% | 2 | 27.1K | 2.8% | 3 | | May 2026 | 40.5K | 3.6% | 2 | 27.1K | 2.4% | 3 | | Jun 2026 | 40.5K | 3.6% | 2 | 27.1K | 2.4% | 3 | | Jul 2026 | 40.5K | 3.6% | 2 | 22.2K | 2% | 3 | | Aug 2026 | 40.5K | 3.6% | 2 | 22.2K | 2% | 3 | | Sep 2026 | 40.5K | 3.6% | 2 | 22.2K | 2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Cloudflare Turnstile’s and hCaptcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cloudflare Turnstile**: Measured on the search term “cloudflare turnstile”. - **hCaptcha**: Measured on the search term “hcaptcha”. - [Cloudflare Turnstile profile](/demand/global-en/brands/cloudflare-turnstile) - [hCaptcha profile](/demand/global-en/brands/hcaptcha) - [All CAPTCHA and bot protection services worldwide](/demand/global-en/categories/captcha-and-bot-protection-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cloudflare Turnstile or hCaptcha more popular in search? In September 2026, Cloudflare Turnstile had more branded searches than hCaptcha among CAPTCHA and bot protection services worldwide. Cloudflare Turnstile had about 40,500 branded searches, while hCaptcha had 22,200. Cloudflare Turnstile made up 3.6% of all CAPTCHA and bot protection service searches we track, and hCaptcha accounted for 2%. ## Cite this page Brandwave. "Cloudflare Turnstile vs hCaptcha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cloudflare-turnstile-vs-hcaptcha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cloudflare-turnstile-vs-hcaptcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.