--- title: "Cloudflare One vs Zscaler: Which is searched more?" description: "Is Cloudflare One or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cloudflare-one-vs-zscaler" publisher: "Brandwave" --- # Cloudflare One vs Zscaler: Which is searched more? Is Cloudflare One or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cloudflare One and Zscaler - **Competitive set**: Zero trust platforms - **Market**: Global - **Month measured**: Sep 2026 - **Cloudflare One Share of Search**: 2.4% - **Zscaler Share of Search**: 32.2% ## Is Cloudflare One or Zscaler more popular in search? - In September 2026, Zscaler had more branded searches than Cloudflare One among zero trust platforms worldwide. Zscaler had about 201,000 branded searches, while Cloudflare One had 14,800. Zscaler made up 32.2% of all zero trust platform searches we track, and Cloudflare One accounted for 2.4%. - Zscaler was ahead of Cloudflare One in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide moved from 0.59% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 14.8K. - Across the 12 months ending September 2026, Zscaler’s share of searches among zero trust platforms worldwide moved from 40.1% to 32.2%, and its estimated monthly branded searches moved from 246K to 201K. ## Top zero trust platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zscaler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zscaler was listed before Cloudflare One in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Palo Alto Networks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Entra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Cloudflare One | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Netskope | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Appgate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Akamai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust platforms - Asked ChatGPT "Which Zero trust platform should I use?": 1. Microsoft Entra, 2. Zscaler, 3. Netskope - Asked ChatGPT "What are the best Zero trust platforms?": 1. Zscaler, 2. Palo Alto Networks, 3. Cloudflare One, 4. Netskope, 5. Microsoft Entra, 6. Appgate - Asked ChatGPT "What's the best Zero trust platform for network security?": 1. Zscaler, 2. Palo Alto Networks, 3. Cloudflare One, 4. Netskope - Searched Google, AI Overview "zero trust security": named none of the brands we track - Searched Google, AI Overview "cloud security platform": named none of the brands we track Not named in any answer: Akamai. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for zero trust platforms worldwide in September 2026? - In September 2026, Zscaler lost share of searches among zero trust platforms worldwide, from 36.2% to 32.2%. - Estimated monthly branded searches for Cloudflare One worldwide rose 311.1% over 12 measured months, from 3.6K to 14.8K in September 2026. ## Month by month | Month | Cloudflare One estimated searches | Cloudflare One Share of Search | Cloudflare One rank | Zscaler estimated searches | Zscaler Share of Search | Zscaler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.59% | 7 | 246K | 40.1% | 1 | | Nov 2025 | 4.4K | 0.79% | 6 | 201K | 36.2% | 1 | | Dec 2025 | 4.4K | 0.93% | 6 | 165K | 34.9% | 1 | | Jan 2026 | 5.4K | 0.98% | 6 | 201K | 36.4% | 1 | | Feb 2026 | 5.4K | 0.98% | 6 | 201K | 36.4% | 1 | | Mar 2026 | 8.1K | 1.4% | 6 | 201K | 35.4% | 1 | | Apr 2026 | 8.1K | 1.4% | 6 | 201K | 35.4% | 1 | | May 2026 | 12.1K | 2% | 6 | 246K | 39.9% | 1 | | Jun 2026 | 14.8K | 2.6% | 6 | 201K | 35.8% | 1 | | Jul 2026 | 14.8K | 2.8% | 6 | 201K | 37.9% | 1 | | Aug 2026 | 14.8K | 2.7% | 6 | 201K | 36.2% | 1 | | Sep 2026 | 14.8K | 2.4% | 6 | 201K | 32.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cloudflare One’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cloudflare One**: Measured on the search term “cloudflare one”. - **Zscaler**: Measured on the search term “zscaler”. - [Cloudflare One profile](/demand/global-en/brands/cloudflare-one) - [Zscaler profile](/demand/global-en/brands/zscaler) - [All zero trust platforms worldwide](/demand/global-en/categories/zero-trust-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cloudflare One or Zscaler more popular in search? In September 2026, Zscaler had more branded searches than Cloudflare One among zero trust platforms worldwide. Zscaler had about 201,000 branded searches, while Cloudflare One had 14,800. Zscaler made up 32.2% of all zero trust platform searches we track, and Cloudflare One accounted for 2.4%. ## Cite this page Brandwave. "Cloudflare One vs Zscaler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cloudflare-one-vs-zscaler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cloudflare-one-vs-zscaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.