--- title: "Cloudflare AI Gateway vs Kong: Which is searched more?" description: "Is Cloudflare AI Gateway or Kong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI gateway platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cloudflare-ai-gateway-vs-kong-inc" publisher: "Brandwave" --- # Cloudflare AI Gateway vs Kong: Which is searched more? Is Cloudflare AI Gateway or Kong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI gateway platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cloudflare AI Gateway and Kong - **Competitive set**: AI gateway platforms - **Market**: Global - **Month measured**: Sep 2026 - **Cloudflare AI Gateway Share of Search**: 0.7% - **Kong Share of Search**: 0.41% ## Is Cloudflare AI Gateway or Kong more popular in search? - In September 2026, Cloudflare AI Gateway had more branded searches than Kong among AI gateway platforms worldwide. Cloudflare AI Gateway had about 9,900 branded searches, while Kong had 5,700. Cloudflare AI Gateway made up 0.7% of all AI gateway platform searches we track, and Kong accounted for 0.41%. - The lead changed hands 3 times in the 12 months ending September 2026: Cloudflare AI Gateway took it in February 2026, Kong took it in March 2026, Cloudflare AI Gateway took it in April 2026. - Across the 12 months ending September 2026, Cloudflare AI Gateway’s share of searches among AI gateway platforms worldwide moved from 0.45% to 0.7%, and its estimated monthly branded searches moved from 2.4K to 9.9K. - Across the 12 months ending September 2026, Kong’s share of searches among AI gateway platforms worldwide moved from 2.2% to 0.41%, and its estimated monthly branded searches moved from 11.7K to 5.7K. ## Top AI gateway platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cloudflare AI Gateway appeared in all five answers. Kong was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cloudflare AI Gateway was listed before Kong in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LiteLLM | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Portkey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cloudflare AI Gateway | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Kong | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | OpenRouter | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | TrueFoundry | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Helicone | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about AI gateway platforms - Asked ChatGPT "Which AI gateway platform should I use?": 1. LiteLLM, 2. Portkey, 3. Cloudflare AI Gateway, 4. Kong, 5. OpenRouter - Asked ChatGPT "What are the best AI gateway platforms?": 1. LiteLLM, 2. Portkey, 3. Cloudflare AI Gateway, 4. OpenRouter, 5. Kong, 6. Helicone, 7. TrueFoundry - Asked ChatGPT "What's the best AI gateway platform for model routing?": 1. LiteLLM, 2. Portkey, 3. OpenRouter, 4. Cloudflare AI Gateway - Searched Google, AI Overview "ai gateway platform": 1. Portkey, 2. LiteLLM, 3. Cloudflare AI Gateway, 4. Kong, 5. TrueFoundry, 6. OpenRouter - Searched Google, AI Overview "best ai gateway": 1. LiteLLM, 2. Portkey, 3. Kong, 4. OpenRouter, 5. Cloudflare AI Gateway Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI gateway platforms worldwide in September 2026? - Estimated monthly branded searches for Cloudflare AI Gateway worldwide rose 312.5% over 12 measured months, from 2.4K to 9.9K in September 2026. - Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026. ## Month by month | Month | Cloudflare AI Gateway estimated searches | Cloudflare AI Gateway Share of Search | Cloudflare AI Gateway rank | Kong estimated searches | Kong Share of Search | Kong rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.45% | 7 | 11.7K | 2.2% | 4 | | Nov 2025 | 2.4K | 0.52% | 7 | 7.8K | 1.7% | 4 | | Dec 2025 | 2.9K | 0.53% | 6 | 7.8K | 1.4% | 4 | | Jan 2026 | 4.4K | 0.66% | 6 | 7.8K | 1.2% | 5 | | Feb 2026 | 8.1K | 0.84% | 4 | 7.3K | 0.76% | 6 | | Mar 2026 | 8.1K | 0.6% | 6 | 9K | 0.66% | 5 | | Apr 2026 | 9.9K | 0.69% | 4 | 7.3K | 0.51% | 6 | | May 2026 | 9.9K | 0.83% | 4 | 6K | 0.5% | 7 | | Jun 2026 | 9.9K | 0.7% | 4 | 7K | 0.49% | 6 | | Jul 2026 | 12.1K | 0.86% | 4 | 7K | 0.5% | 6 | | Aug 2026 | 12.1K | 0.72% | 4 | 5.7K | 0.34% | 6 | | Sep 2026 | 9.9K | 0.7% | 4 | 5.7K | 0.41% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Cloudflare AI Gateway’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cloudflare AI Gateway**: Measured on the search term “cloudflare ai gateway”. - **Kong**: Measured on the search terms “kong api”, “kong inc” and “konginc”, summed into one figure. - [Cloudflare AI Gateway profile](/demand/global-en/brands/cloudflare-ai-gateway) - [Kong profile](/demand/global-en/brands/kong-inc) - [All AI gateway platforms worldwide](/demand/global-en/categories/ai-gateway-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cloudflare AI Gateway or Kong more popular in search? In September 2026, Cloudflare AI Gateway had more branded searches than Kong among AI gateway platforms worldwide. Cloudflare AI Gateway had about 9,900 branded searches, while Kong had 5,700. Cloudflare AI Gateway made up 0.7% of all AI gateway platform searches we track, and Kong accounted for 0.41%. ## Cite this page Brandwave. "Cloudflare AI Gateway vs Kong: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cloudflare-ai-gateway-vs-kong-inc This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cloudflare-ai-gateway-vs-kong-inc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.