--- title: "Close vs Salesforce: Which is more popular by branded search?" description: "Which is more popular in search, Close or Salesforce? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/close-crm-vs-salesforce" publisher: "Brandwave" --- # Close vs Salesforce: Which is more popular by branded search? Which is more popular in search, Close or Salesforce? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Close and Salesforce - **Competitive set**: CRM platforms - **Market**: Global - **Month measured**: Aug 2026 - **Close Share of Search**: 0.44% - **Salesforce Share of Search**: 51.3% ## Which is more popular in search, Close or Salesforce? - In August 2026, Salesforce had more branded searches than Close among CRM platforms worldwide. Salesforce was estimated to have 2.6M branded searches compared to Close’s 22.2K, and held a 51.3% Share of Search versus Close’s 0.44%. - Salesforce was ahead of Close in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Close’s estimated Share of Search among CRM platforms worldwide moved from 0.35% to 0.44%, and its estimated monthly branded searches moved from 19.6K to 22.2K. - Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide moved from 47.3% to 51.3%, and its estimated monthly branded searches held steady at 2.6M. ## How did search popularity change for CRM platforms worldwide in August 2026? - Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026. ## Month by month | Month | Close estimated searches | Close Share of Search | Close rank | Salesforce estimated searches | Salesforce Share of Search | Salesforce rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.6K | 0.35% | 8 | 2.6M | 47.3% | 1 | | Nov 2025 | 18.9K | 0.41% | 9 | 2.2M | 46.5% | 1 | | Dec 2025 | 15.7K | 0.37% | 9 | 2.2M | 51.2% | 1 | | Jan 2026 | 22.3K | 0.41% | 8 | 2.6M | 48.1% | 1 | | Feb 2026 | 19K | 0.36% | 8 | 2.8M | 52.7% | 1 | | Mar 2026 | 23K | 0.4% | 8 | 2.8M | 48.9% | 1 | | Apr 2026 | 22.3K | 0.41% | 8 | 2.7M | 48.9% | 1 | | May 2026 | 22.4K | 0.43% | 8 | 2.7M | 52.7% | 1 | | Jun 2026 | 22.7K | 0.4% | 8 | 2.8M | 49.6% | 1 | | Jul 2026 | 22.7K | 0.43% | 8 | 2.7M | 51.5% | 1 | | Aug 2026 | 22.2K | 0.44% | 8 | 2.6M | 51.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Close’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Close**: Measured on the search terms “close crm”, “close crm pricing”, “Close.com”, “Close.io” and “crm close”, summed into one figure. - **Salesforce**: Measured on the search terms “agentforce”, “app salesforce”, “commerce cloud”, “crm analytics salesforce”, “data cloud salesforce”, “experience cloud”, “experience cloud salesforce”, “marketing cloud”, “marketing cloud account engagement”, “sales cloud”, “sales cloud pricing salesforce”, “sales cloud salesforce”, “salesforce”, “salesforce agentforce”, “salesforce app”, “salesforce automation crm”, “salesforce cloud”, “salesforce com”, “salesforce commerce cloud”, “salesforce cost”, “salesforce cpq”, “salesforce crm”, “salesforce crm analytics”, “salesforce crm company”, “salesforce crm free”, “salesforce crm management”, “salesforce crm platform”, “salesforce crm pricing”, “salesforce crm software”, “salesforce crm system”, “salesforce crm tool”, “salesforce customer 360”, “salesforce customer management”, “salesforce customer relationship”, “salesforce customer relationship management”, “salesforce customer relationship management system”, “salesforce data cloud”, “salesforce demo”, “salesforce einstein”, “salesforce enterprise”, “salesforce essentials”, “salesforce experience cloud”, “salesforce financial services cloud”, “salesforce for crm”, “salesforce for small business”, “salesforce for small companies”, “salesforce free trial”, “salesforce health cloud”, “salesforce lead management”, “salesforce marketing cloud”, “salesforce marketing cloud pricing”, “salesforce mobile app”, “salesforce nonprofit cloud”, “salesforce pardot”, “salesforce platform”, “salesforce price”, “salesforce pricing”, “salesforce pricing sales cloud”, “salesforce relationship management”, “salesforce sales”, “salesforce sales cloud”, “salesforce sales cloud crm”, “salesforce sales cloud pricing”, “salesforce service”, “salesforce service cloud”, “salesforce service cloud pricing”, “salesforce software”, “salesforce starter”, “salesforce.com”, “salesforcecpq” and “service cloud”, summed into one figure. - [Close profile](/demand/global-en/brands/close-crm) - [Salesforce profile](/demand/global-en/brands/salesforce) - [All CRM platforms worldwide](/demand/global-en/categories/crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Close or Salesforce? In August 2026, Salesforce had more branded searches than Close among CRM platforms worldwide. Salesforce was estimated to have 2.6M branded searches compared to Close’s 22.2K, and held a 51.3% Share of Search versus Close’s 0.44%. ## Cite this page Brandwave. "Close vs Salesforce: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/close-crm-vs-salesforce This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/close-crm-vs-salesforce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.