---
title: "Clorox vs Zodiac: Which is more popular by branded search?"
description: "Which is more popular in search, Clorox or Zodiac? Compare estimated monthly branded-search demand and Share of Search inside the Pool chemicals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clorox-vs-zodiac-pool"
publisher: "Brandwave"
---

# Clorox vs Zodiac: Which is more popular by branded search?

Which is more popular in search, Clorox or Zodiac? Compare estimated monthly branded-search demand and Share of Search inside the Pool chemicals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clorox and Zodiac
- **Competitive set**: Pool chemicals
- **Market**: Global
- **Month measured**: Aug 2026
- **Clorox Share of Search**: 94.9%
- **Zodiac Share of Search**: 0.92%

## Which is more popular in search, Clorox or Zodiac?

- In August 2026, Clorox had more branded searches than Zodiac among pool chemicals worldwide. Clorox was estimated to have 165K branded searches compared to Zodiac’s 1.6K, and held a 94.9% Share of Search versus Zodiac’s 0.92%.
- Clorox was ahead of Zodiac in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide moved from 96.2% to 94.9%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Zodiac’s estimated Share of Search among pool chemicals worldwide moved from 0.76% to 0.92%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for pool chemicals worldwide in August 2026?

- In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
- Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

## Month by month

| Month | Clorox estimated searches | Clorox Share of Search | Clorox rank | Zodiac estimated searches | Zodiac Share of Search | Zodiac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 96.2% | 1 | 1.3K | 0.76% | 4 |
| Nov 2025 | 165K | 96.2% | 1 | 1.3K | 0.76% | 4 |
| Dec 2025 | 135K | 94.9% | 1 | 1K | 0.7% | 4 |
| Jan 2026 | 165K | 95.6% | 1 | 1K | 0.58% | 4 |
| Feb 2026 | 135K | 95.1% | 1 | 1K | 0.7% | 4 |
| Mar 2026 | 165K | 95.5% | 1 | 1.3K | 0.75% | 4 |
| Apr 2026 | 165K | 95.5% | 1 | 1.6K | 0.93% | 3 |
| May 2026 | 165K | 94.8% | 1 | 1.9K | 1.1% | 3 |
| Jun 2026 | 165K | 93.7% | 1 | 2.4K | 1.4% | 3 |
| Jul 2026 | 165K | 93.3% | 1 | 1.9K | 1.1% | 3 |
| Aug 2026 | 165K | 94.9% | 1 | 1.6K | 0.92% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clorox’s and Zodiac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clorox**: Measured on the search term “clorox”.
- **Zodiac**: Measured on the search term “zodiac pool”.

- [Clorox profile](/demand/global-en/brands/clorox)
- [Zodiac profile](/demand/global-en/brands/zodiac-pool)
- [All pool chemicals worldwide](/demand/global-en/categories/pool-chemicals): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clorox or Zodiac?

In August 2026, Clorox had more branded searches than Zodiac among pool chemicals worldwide. Clorox was estimated to have 165K branded searches compared to Zodiac’s 1.6K, and held a 94.9% Share of Search versus Zodiac’s 0.92%.

## Cite this page

Brandwave. "Clorox vs Zodiac: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clorox-vs-zodiac-pool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clorox-vs-zodiac-pool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.