---
title: "Clio vs Smokeball: Which is more popular by branded search?"
description: "Which is more popular in search, Clio or Smokeball? Compare estimated monthly branded-search demand and Share of Search inside the Matter management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clio-vs-smokeball"
publisher: "Brandwave"
---

# Clio vs Smokeball: Which is more popular by branded search?

Which is more popular in search, Clio or Smokeball? Compare estimated monthly branded-search demand and Share of Search inside the Matter management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clio and Smokeball
- **Competitive set**: Matter management software
- **Market**: Global
- **Month measured**: Aug 2026
- **Clio Share of Search**: 0.18%
- **Smokeball Share of Search**: 1.3%

## Which is more popular in search, Clio or Smokeball?

- In August 2026, Smokeball had more branded searches than Clio among matter management software worldwide. Smokeball was estimated to have 12.1K branded searches compared to Clio’s 1.6K, and held a 1.3% Share of Search versus Clio’s 0.18%.
- Smokeball was ahead of Clio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clio’s estimated Share of Search among matter management software worldwide held steady at 0.18%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among matter management software worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for matter management software worldwide in August 2026?

- In August 2026, Smokeball fell from 4th to 5th among matter management software worldwide.
- Estimated monthly branded searches for Clio worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Clio estimated searches | Clio Share of Search | Clio rank | Smokeball estimated searches | Smokeball Share of Search | Smokeball rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.18% | 6 | 12.1K | 1.1% | 5 |
| Nov 2025 | 1.6K | 0.18% | 6 | 12.1K | 1.4% | 4 |
| Dec 2025 | 1.6K | 0.18% | 6 | 9.9K | 1.1% | 5 |
| Jan 2026 | 1.9K | 0.18% | 6 | 12.1K | 1.1% | 5 |
| Feb 2026 | 1.9K | 0.21% | 6 | 14.8K | 1.6% | 4 |
| Mar 2026 | 2.4K | 0.22% | 6 | 14.8K | 1.4% | 4 |
| Apr 2026 | 1.9K | 0.21% | 6 | 12.1K | 1.3% | 4 |
| May 2026 | 1.9K | 0.21% | 6 | 12.1K | 1.3% | 4 |
| Jun 2026 | 1.9K | 0.21% | 6 | 12.1K | 1.3% | 5 |
| Jul 2026 | 1.6K | 0.18% | 6 | 14.8K | 1.6% | 4 |
| Aug 2026 | 1.6K | 0.18% | 6 | 12.1K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clio’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clio**: Measured on the search term “clio legal”.
- **Smokeball**: Measured on the search term “smokeball”.

- [Clio profile](/demand/global-en/brands/clio)
- [Smokeball profile](/demand/global-en/brands/smokeball)
- [All matter management software worldwide](/demand/global-en/categories/matter-management-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clio or Smokeball?

In August 2026, Smokeball had more branded searches than Clio among matter management software worldwide. Smokeball was estimated to have 12.1K branded searches compared to Clio’s 1.6K, and held a 1.3% Share of Search versus Clio’s 0.18%.

## Cite this page

Brandwave. "Clio vs Smokeball: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clio-vs-smokeball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clio-vs-smokeball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.