---
title: "Clinique vs Pat McGrath Labs: Which is searched more?"
description: "Is Clinique or Pat McGrath Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clinique-vs-pat-mcgrath-labs"
publisher: "Brandwave"
---

# Clinique vs Pat McGrath Labs: Which is searched more?

Is Clinique or Pat McGrath Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clinique and Pat McGrath Labs
- **Competitive set**: Eyeshadow brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clinique Share of Search**: 12.7%
- **Pat McGrath Labs Share of Search**: 0.23%

## Is Clinique or Pat McGrath Labs more popular in search?

- In September 2026, Clinique had more branded searches than Pat McGrath Labs among eyeshadow brands worldwide. Clinique had about 673,000 branded searches, while Pat McGrath Labs had 12,100. Clinique made up 12.7% of all eyeshadow brand searches we track, and Pat McGrath Labs accounted for 0.23%.
- Clinique was ahead of Pat McGrath Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among eyeshadow brands worldwide held steady at 12.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Pat McGrath Labs’ share of searches among eyeshadow brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

## How did search popularity change for eyeshadow brands worldwide in September 2026?

- In September 2026, Clinique lost share of searches among eyeshadow brands worldwide, from 13.3% to 12.7%.
- Estimated monthly branded searches for Pat McGrath Labs worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

## Month by month

| Month | Clinique estimated searches | Clinique Share of Search | Clinique rank | Pat McGrath Labs estimated searches | Pat McGrath Labs Share of Search | Pat McGrath Labs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 12.7% | 4 | 18.1K | 0.28% | 15 |
| Nov 2025 | 1.2M | 14.3% | 2 | 27.1K | 0.32% | 15 |
| Dec 2025 | 1M | 13.4% | 3 | 27.1K | 0.36% | 14 |
| Jan 2026 | 823K | 13.6% | 3 | 49.5K | 0.82% | 14 |
| Feb 2026 | 673K | 13.1% | 4 | 27.1K | 0.53% | 14 |
| Mar 2026 | 823K | 14% | 3 | 18.1K | 0.31% | 15 |
| Apr 2026 | 823K | 15.3% | 3 | 14.8K | 0.27% | 15 |
| May 2026 | 823K | 14.9% | 3 | 14.8K | 0.27% | 15 |
| Jun 2026 | 673K | 14.1% | 4 | 12.1K | 0.25% | 15 |
| Jul 2026 | 673K | 13.4% | 4 | 12.1K | 0.24% | 15 |
| Aug 2026 | 673K | 13.3% | 4 | 12.1K | 0.24% | 15 |
| Sep 2026 | 673K | 12.7% | 4 | 12.1K | 0.23% | 15 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clinique’s and Pat McGrath Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clinique**: Measured on the search term “clinique”.
- **Pat McGrath Labs**: Measured on the search term “pat mcgrath labs”.

- [Clinique profile](/demand/global-en/brands/clinique)
- [Pat McGrath Labs profile](/demand/global-en/brands/pat-mcgrath-labs)
- [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Clinique or Pat McGrath Labs more popular in search?

In September 2026, Clinique had more branded searches than Pat McGrath Labs among eyeshadow brands worldwide. Clinique had about 673,000 branded searches, while Pat McGrath Labs had 12,100. Clinique made up 12.7% of all eyeshadow brand searches we track, and Pat McGrath Labs accounted for 0.23%.

## Cite this page

Brandwave. "Clinique vs Pat McGrath Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clinique-vs-pat-mcgrath-labs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clinique-vs-pat-mcgrath-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.