---
title: "Clinique vs e.l.f.: Which is searched more?"
description: "Which is more popular in search, Clinique or e.l.f.? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clinique-vs-elf"
publisher: "Brandwave"
---

# Clinique vs e.l.f.: Which is searched more?

Which is more popular in search, Clinique or e.l.f.? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clinique and e.l.f.
- **Competitive set**: Cleansing balm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clinique Share of Search**: 52.3%
- **e.l.f. Share of Search**: 12.8%

## Which is more popular in search, Clinique or e.l.f.?

- In September 2026, Clinique had more branded searches than e.l.f. among cleansing balm brands worldwide. Clinique was estimated to have 673K branded searches compared to e.l.f.’s 165K, and held a 52.3% Share of Search versus e.l.f.’s 12.8%.
- Clinique was ahead of e.l.f. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide moved from 62.1% to 52.3%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide moved from 15.2% to 12.8%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for cleansing balm brands worldwide in September 2026?

- In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%.
- In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%.

## Month by month

| Month | Clinique estimated searches | Clinique Share of Search | Clinique rank | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 62.1% | 1 | 201K | 15.2% | 3 |
| Nov 2025 | 1.2M | 58.3% | 1 | 201K | 9.6% | 3 |
| Dec 2025 | 1M | 63.7% | 1 | 201K | 12.8% | 3 |
| Jan 2026 | 823K | 53.5% | 1 | 165K | 10.7% | 3 |
| Feb 2026 | 673K | 66.7% | 1 | 135K | 13.4% | 3 |
| Mar 2026 | 823K | 63.8% | 1 | 165K | 12.8% | 3 |
| Apr 2026 | 823K | 57.2% | 1 | 165K | 11.5% | 3 |
| May 2026 | 823K | 59.1% | 1 | 201K | 14.4% | 3 |
| Jun 2026 | 673K | 64.8% | 1 | 165K | 15.9% | 3 |
| Jul 2026 | 673K | 48.5% | 1 | 165K | 11.9% | 3 |
| Aug 2026 | 673K | 55.8% | 1 | 165K | 13.7% | 3 |
| Sep 2026 | 673K | 52.3% | 1 | 165K | 12.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clinique’s and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clinique**: Measured on the search term “clinique”.
- **e.l.f.**: Measured on the search term “elf cosmetics”.

- [Clinique profile](/demand/global-en/brands/clinique)
- [e.l.f. profile](/demand/global-en/brands/elf)
- [All cleansing balm brands worldwide](/demand/global-en/categories/cleansing-balm-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clinique or e.l.f.?

In September 2026, Clinique had more branded searches than e.l.f. among cleansing balm brands worldwide. Clinique was estimated to have 673K branded searches compared to e.l.f.’s 165K, and held a 52.3% Share of Search versus e.l.f.’s 12.8%.

## Cite this page

Brandwave. "Clinique vs e.l.f.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clinique-vs-elf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clinique-vs-elf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.