---
title: "ClickUp vs Trello: Which is more popular by branded search?"
description: "Which is more popular in search, ClickUp or Trello? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clickup-vs-trello"
publisher: "Brandwave"
---

# ClickUp vs Trello: Which is more popular by branded search?

Which is more popular in search, ClickUp or Trello? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ClickUp and Trello
- **Competitive set**: Project management tools
- **Market**: Global
- **Month measured**: Aug 2026
- **ClickUp Share of Search**: 26.2%
- **Trello Share of Search**: 34.3%

## Which is more popular in search, ClickUp or Trello?

- In August 2026, Trello had more branded searches than ClickUp among project management tools worldwide. Trello was estimated to have 2M branded searches compared to ClickUp’s 1.6M, and held a 34.3% Share of Search versus ClickUp’s 26.2%.
- Trello was ahead of ClickUp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide moved from 20.5% to 26.2%, and its estimated monthly branded searches held steady at 1.6M.
- Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide moved from 37.2% to 34.3%, and its estimated monthly branded searches moved from 2.9M to 2M.

## How did search popularity change for project management tools worldwide in August 2026?

- In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%.

## Month by month

| Month | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank | Trello estimated searches | Trello Share of Search | Trello rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 20.5% | 3 | 2.9M | 37.2% | 1 |
| Nov 2025 | 1.6M | 22.9% | 2 | 2.9M | 42% | 1 |
| Dec 2025 | 1.3M | 21.6% | 2 | 2.4M | 40.2% | 1 |
| Jan 2026 | 1.6M | 24.1% | 2 | 2.4M | 36.1% | 1 |
| Feb 2026 | 1.9M | 28.6% | 2 | 2.4M | 35.5% | 1 |
| Mar 2026 | 1.9M | 25.4% | 2 | 2.9M | 38.4% | 1 |
| Apr 2026 | 1.9M | 28.2% | 2 | 2.4M | 35.4% | 1 |
| May 2026 | 1.6M | 24.3% | 2 | 2.5M | 37.7% | 1 |
| Jun 2026 | 1.6M | 24% | 2 | 2.5M | 37.5% | 1 |
| Jul 2026 | 1.6M | 26.4% | 2 | 2M | 33.8% | 1 |
| Aug 2026 | 1.6M | 26.2% | 2 | 2M | 34.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ClickUp’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup chat”, “clickup com”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup download”, “clickup free”, “clickup price”, “clickup pricing”, “clickup project management”, “clickup project management software”, “clickup project management tool”, “clickup templates”, “clickup.com”, “clickupapp” and “what is clickup”, summed into one figure.
- **Trello**: Measured on the search terms “atlassian trello”, “Trello”, “trello app”, “trello atlassian”, “trello board”, “trello boards”, “trello com”, “trello cost”, “trello desktop”, “trello download”, “trello free”, “trello kanban”, “trello kanban board”, “trello power ups”, “trello pricing”, “trello project management”, “trello project management software”, “trello project management tool”, “trello software download”, “trello templates”, “trello.com”, “trelloboard”, “trellocom” and “what is trello”, summed into one figure.

- [ClickUp profile](/demand/global-en/brands/clickup)
- [Trello profile](/demand/global-en/brands/trello)
- [All project management tools worldwide](/demand/global-en/categories/project-management-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ClickUp or Trello?

In August 2026, Trello had more branded searches than ClickUp among project management tools worldwide. Trello was estimated to have 2M branded searches compared to ClickUp’s 1.6M, and held a 34.3% Share of Search versus ClickUp’s 26.2%.

## Cite this page

Brandwave. "ClickUp vs Trello: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clickup-vs-trello

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