--- title: "ClickUp vs Microsoft 365: Which is searched more?" description: "Is ClickUp or Microsoft 365 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clickup-vs-microsoft-365" publisher: "Brandwave" --- # ClickUp vs Microsoft 365: Which is searched more? Is ClickUp or Microsoft 365 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ClickUp and Microsoft 365 - **Competitive set**: Document collaboration platforms - **Market**: Global - **Month measured**: Sep 2026 - **ClickUp Share of Search**: 12.4% - **Microsoft 365 Share of Search**: 61.3% ## Is ClickUp or Microsoft 365 more popular in search? - In September 2026, Microsoft 365 had more branded searches than ClickUp among document collaboration platforms worldwide. Microsoft 365 had about 7.5 million branded searches, while ClickUp had 1.5 million. Microsoft 365 made up 61.3% of all document collaboration platform searches we track, and ClickUp accounted for 12.4%. - Microsoft 365 was ahead of ClickUp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ClickUp’s share of searches among document collaboration platforms worldwide moved from 11.1% to 12.4%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Microsoft 365’s share of searches among document collaboration platforms worldwide moved from 67.9% to 61.3%, and its estimated monthly branded searches moved from 9.3M to 7.5M. ## Top document collaboration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ClickUp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft 365 was listed before ClickUp in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confluence | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Workspace | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Coda | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ClickUp | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about document collaboration platforms - Asked ChatGPT "Which document collaboration platform should I use?": 1. Microsoft 365, 2. Notion, 3. Confluence - Asked ChatGPT "What are the best document collaboration platforms?": 1. Microsoft 365, 2. Notion, 3. Confluence, 4. ClickUp, 5. Coda - Asked ChatGPT "What's the best document collaboration platform for team writing?": 1. Notion, 2. Confluence, 3. Coda, 4. Microsoft 365 - Searched Google, AI Overview "document collaboration platforms": 1. Google Workspace, 2. Microsoft 365, 3. Notion, 4. ClickUp - Searched Google, AI Overview "collaborative writing tool": 1. Notion, 2. Confluence Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for document collaboration platforms worldwide in September 2026? - In September 2026, Microsoft 365 gained share of searches among document collaboration platforms worldwide, from 57.3% to 61.3%. - In September 2026, ClickUp lost share of searches among document collaboration platforms worldwide, from 14.1% to 12.4%. ## Month by month | Month | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank | Microsoft 365 estimated searches | Microsoft 365 Share of Search | Microsoft 365 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 11.1% | 2 | 9.3M | 67.9% | 1 | | Nov 2025 | 1.5M | 11.4% | 2 | 9.2M | 68.3% | 1 | | Dec 2025 | 1.2M | 10.9% | 3 | 7.5M | 65.9% | 1 | | Jan 2026 | 1.5M | 12.5% | 3 | 7.5M | 61.1% | 1 | | Feb 2026 | 1.9M | 14.9% | 2 | 7.5M | 60.4% | 1 | | Mar 2026 | 1.9M | 14.6% | 2 | 7.5M | 59.2% | 1 | | Apr 2026 | 1.9M | 14.9% | 2 | 7.5M | 60.4% | 1 | | May 2026 | 1.5M | 12.6% | 3 | 7.5M | 62.5% | 1 | | Jun 2026 | 1.5M | 14.1% | 3 | 6.2M | 57% | 1 | | Jul 2026 | 1.5M | 16% | 3 | 5M | 52.7% | 1 | | Aug 2026 | 1.5M | 14.1% | 3 | 6.2M | 57.3% | 1 | | Sep 2026 | 1.5M | 12.4% | 3 | 7.5M | 61.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ClickUp’s and Microsoft 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup templates” and “clickupapp”, summed into one figure. - **Microsoft 365**: Measured on the search terms “email microsoft 365” and “microsoft 365”, summed into one figure. - [ClickUp profile](/demand/global-en/brands/clickup) - [Microsoft 365 profile](/demand/global-en/brands/microsoft-365) - [All document collaboration platforms worldwide](/demand/global-en/categories/document-collaboration-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ClickUp or Microsoft 365 more popular in search? In September 2026, Microsoft 365 had more branded searches than ClickUp among document collaboration platforms worldwide. Microsoft 365 had about 7.5 million branded searches, while ClickUp had 1.5 million. Microsoft 365 made up 61.3% of all document collaboration platform searches we track, and ClickUp accounted for 12.4%. ## Cite this page Brandwave. "ClickUp vs Microsoft 365: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clickup-vs-microsoft-365 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clickup-vs-microsoft-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.