---
title: "ClickFunnels vs Instapage: Which is more popular by branded search?"
description: "Which is more popular in search, ClickFunnels or Instapage? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clickfunnels-vs-instapage"
publisher: "Brandwave"
---

# ClickFunnels vs Instapage: Which is more popular by branded search?

Which is more popular in search, ClickFunnels or Instapage? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ClickFunnels and Instapage
- **Competitive set**: Landing page builders
- **Market**: Global
- **Month measured**: Aug 2026
- **ClickFunnels Share of Search**: 17.3%
- **Instapage Share of Search**: 3.4%

## Which is more popular in search, ClickFunnels or Instapage?

- In August 2026, ClickFunnels had more branded searches than Instapage among landing page builders worldwide. ClickFunnels was estimated to have 22.8K branded searches compared to Instapage’s 4.5K, and held a 17.3% Share of Search versus Instapage’s 3.4%.
- ClickFunnels was ahead of Instapage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders worldwide moved from 26% to 17.3%, and its estimated monthly branded searches moved from 50K to 22.8K.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 10K to 4.5K.

## How did search popularity change for landing page builders worldwide in August 2026?

- In August 2026, ClickFunnels gained estimated Share of Search among landing page builders worldwide, from 16.6% to 17.3%.
- Estimated monthly branded searches for Instapage worldwide fell 55% over 11 measured months, from 10K to 4.5K in August 2026.

## Month by month

| Month | ClickFunnels estimated searches | ClickFunnels Share of Search | ClickFunnels rank | Instapage estimated searches | Instapage Share of Search | Instapage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50K | 26% | 2 | 10K | 5.2% | 5 |
| Nov 2025 | 41K | 24.7% | 2 | 8.2K | 4.9% | 5 |
| Dec 2025 | 33.5K | 20.7% | 2 | 6.7K | 4.1% | 5 |
| Jan 2026 | 33.6K | 18.2% | 2 | 8.2K | 4.4% | 5 |
| Feb 2026 | 33.7K | 18.5% | 2 | 7.1K | 3.9% | 5 |
| Mar 2026 | 33.8K | 20.5% | 2 | 6.9K | 4.2% | 5 |
| Apr 2026 | 27.8K | 17.9% | 2 | 5.5K | 3.5% | 5 |
| May 2026 | 27.7K | 18.4% | 2 | 5.5K | 3.7% | 5 |
| Jun 2026 | 22.6K | 16.1% | 2 | 5.4K | 3.9% | 5 |
| Jul 2026 | 22.5K | 16.6% | 2 | 4.5K | 3.3% | 5 |
| Aug 2026 | 22.8K | 17.3% | 2 | 4.5K | 3.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ClickFunnels’ and Instapage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ClickFunnels**: Measured on the search terms “clickfunnels”, “clickfunnels funnel builder” and “clickfunnels landing page”, summed into one figure.
- **Instapage**: Measured on the search terms “instapage” and “instapage landing page”, summed into one figure.

- [ClickFunnels profile](/demand/global-en/brands/clickfunnels)
- [Instapage profile](/demand/global-en/brands/instapage)
- [All landing page builders worldwide](/demand/global-en/categories/landing-page-builders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ClickFunnels or Instapage?

In August 2026, ClickFunnels had more branded searches than Instapage among landing page builders worldwide. ClickFunnels was estimated to have 22.8K branded searches compared to Instapage’s 4.5K, and held a 17.3% Share of Search versus Instapage’s 3.4%.

## Cite this page

Brandwave. "ClickFunnels vs Instapage: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clickfunnels-vs-instapage

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clickfunnels-vs-instapage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.