--- title: "Click2Mail vs Postalytics: Which is searched more?" description: "Is Click2Mail or Postalytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Direct mail marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/click2mail-vs-postalytics" publisher: "Brandwave" --- # Click2Mail vs Postalytics: Which is searched more? Is Click2Mail or Postalytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Direct mail marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Click2Mail and Postalytics - **Competitive set**: Direct mail marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Click2Mail Share of Search**: 2.1% - **Postalytics Share of Search**: 0.73% ## Is Click2Mail or Postalytics more popular in search? - In September 2026, Click2Mail had more branded searches than Postalytics among direct mail marketing platforms worldwide. Click2Mail had about 2,900 branded searches, while Postalytics had 1,000. Click2Mail made up 2.1% of all direct mail marketing platform searches we track, and Postalytics accounted for 0.73%. - Click2Mail was ahead of Postalytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Click2Mail’s share of searches among direct mail marketing platforms worldwide moved from 0.72% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Postalytics’ share of searches among direct mail marketing platforms worldwide moved from 0.3% to 0.73%, and its estimated monthly branded searches held steady at 1K. ## Top direct mail marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Postalytics appeared in all four answers. Click2Mail was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Postalytics was listed before Click2Mail in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lob | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Click2Mail | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | PostGrid | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | PostcardMania | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | PFL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sendoso | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reachdesk | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about direct mail marketing platforms - Asked ChatGPT "Which direct mail marketing platform should I use?": 1. Postalytics, 2. Click2Mail, 3. Lob, 4. PostcardMania - Asked ChatGPT "What are the best direct mail marketing platforms?": 1. Postalytics, 2. Lob, 3. PostcardMania, 4. Click2Mail, 5. PostGrid - Asked ChatGPT "What's the best direct mail marketing platform for a marketing team?": 1. Postalytics, 2. PostGrid, 3. Lob - Searched Google, AI Overview "direct mail automation": 1. Postalytics Not named in any answer: PFL, Sendoso and Reachdesk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for direct mail marketing platforms worldwide in September 2026? - In September 2026, Click2Mail gained share of searches among direct mail marketing platforms worldwide, from 1.1% to 2.1%. ## Month by month | Month | Click2Mail estimated searches | Click2Mail Share of Search | Click2Mail rank | Postalytics estimated searches | Postalytics Share of Search | Postalytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.72% | 6 | 1K | 0.3% | 7 | | Nov 2025 | 1.9K | 1.6% | 6 | 880 | 0.75% | 7 | | Dec 2025 | 2.9K | 1.5% | 6 | 1.3K | 0.67% | 7 | | Jan 2026 | 2.9K | 2.4% | 6 | 1.3K | 1.1% | 7 | | Feb 2026 | 2.9K | 1.1% | 6 | 1.3K | 0.47% | 7 | | Mar 2026 | 2.9K | 1.2% | 6 | 1.6K | 0.68% | 7 | | Apr 2026 | 2.9K | 1.5% | 6 | 1K | 0.52% | 7 | | May 2026 | 2.4K | 1% | 6 | 1.3K | 0.57% | 7 | | Jun 2026 | 2.4K | 1.7% | 6 | 1.3K | 0.94% | 7 | | Jul 2026 | 2.9K | 1.5% | 6 | 1.3K | 0.67% | 7 | | Aug 2026 | 2.9K | 1.1% | 6 | 1.3K | 0.47% | 7 | | Sep 2026 | 2.9K | 2.1% | 6 | 1K | 0.73% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Click2Mail’s and Postalytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Click2Mail**: Measured on the search term “click2mail”. - **Postalytics**: Measured on the search term “postalytics”. - [Click2Mail profile](/demand/global-en/brands/click2mail) - [Postalytics profile](/demand/global-en/brands/postalytics) - [All direct mail marketing platforms worldwide](/demand/global-en/categories/direct-mail-marketing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Click2Mail or Postalytics more popular in search? In September 2026, Click2Mail had more branded searches than Postalytics among direct mail marketing platforms worldwide. Click2Mail had about 2,900 branded searches, while Postalytics had 1,000. Click2Mail made up 2.1% of all direct mail marketing platform searches we track, and Postalytics accounted for 0.73%. ## Cite this page Brandwave. "Click2Mail vs Postalytics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/click2mail-vs-postalytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/click2mail-vs-postalytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.