--- title: "CleverTap vs Firebase Cloud Messaging: Which is searched more?" description: "Is CleverTap or Firebase Cloud Messaging more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push notification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clevertap-vs-firebase-cloud-messaging" publisher: "Brandwave" --- # CleverTap vs Firebase Cloud Messaging: Which is searched more? Is CleverTap or Firebase Cloud Messaging more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push notification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CleverTap and Firebase Cloud Messaging - **Competitive set**: Push notification services - **Market**: Global - **Month measured**: Sep 2026 - **CleverTap Share of Search**: 0.08% - **Firebase Cloud Messaging Share of Search**: 6.9% ## Is CleverTap or Firebase Cloud Messaging more popular in search? - In September 2026, Firebase Cloud Messaging had more branded searches than CleverTap among push notification services worldwide. Firebase Cloud Messaging had about 8,100 branded searches, while CleverTap had 100. Firebase Cloud Messaging made up 6.9% of all push notification service searches we track, and CleverTap accounted for 0.08%. - Firebase Cloud Messaging was ahead of CleverTap in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CleverTap’s share of searches among push notification services worldwide moved from 0.12% to 0.08%, and its estimated monthly branded searches moved from 170 to 100. - Across the 12 months ending September 2026, Firebase Cloud Messaging’s share of searches among push notification services worldwide moved from 8.9% to 6.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top push notification services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Firebase Cloud Messaging appeared in all five answers. CleverTap did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneSignal | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Firebase Cloud Messaging | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PushEngage | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Customer.io | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Braze | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Airship | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Pusher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pushwoosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Iterable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CleverTap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MoEngage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about push notification services - Asked ChatGPT "Which push notification service should I use?": 1. Firebase Cloud Messaging, 2. OneSignal - Asked ChatGPT "What are the best push notification services?": 1. OneSignal, 2. Firebase Cloud Messaging, 3. Braze, 4. Customer.io, 5. Airship, 6. PushEngage - Asked ChatGPT "What's the best push notification service for an app team?": 1. OneSignal, 2. Firebase Cloud Messaging, 3. Customer.io, 4. Braze - Searched Google, AI Overview "push notification service": 1. Firebase Cloud Messaging, 2. OneSignal, 3. PushEngage - Searched Google, AI Overview "push notification tools": 1. OneSignal, 2. PushEngage, 3. Firebase Cloud Messaging Not named in any answer: Pusher, Pushwoosh, Iterable, CleverTap and MoEngage. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for push notification services worldwide in September 2026? - In September 2026, Firebase Cloud Messaging lost share of searches among push notification services worldwide, from 8.3% to 6.9%. - Estimated monthly branded searches for CleverTap worldwide fell 41.2% over 12 measured months, from 170 to 100 in September 2026. ## Month by month | Month | CleverTap estimated searches | CleverTap Share of Search | CleverTap rank | Firebase Cloud Messaging estimated searches | Firebase Cloud Messaging Share of Search | Firebase Cloud Messaging rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.12% | 10 | 12.1K | 8.9% | 4 | | Nov 2025 | 140 | 0.11% | 10 | 9.9K | 8% | 4 | | Dec 2025 | 140 | 0.12% | 10 | 9.9K | 8.8% | 4 | | Jan 2026 | 110 | 0.09% | 10 | 9.9K | 7.8% | 4 | | Feb 2026 | 170 | 0.15% | 10 | 9.9K | 8.6% | 4 | | Mar 2026 | 120 | 0.09% | 10 | 12.1K | 8.8% | 4 | | Apr 2026 | 180 | 0.14% | 10 | 9.9K | 7.9% | 4 | | May 2026 | 130 | 0.1% | 10 | 9.9K | 7.9% | 4 | | Jun 2026 | 140 | 0.11% | 10 | 9.9K | 7.9% | 4 | | Jul 2026 | 110 | 0.09% | 10 | 9.9K | 8.3% | 4 | | Aug 2026 | 120 | 0.1% | 10 | 9.9K | 8.3% | 4 | | Sep 2026 | 100 | 0.08% | 10 | 8.1K | 6.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using CleverTap’s and Firebase Cloud Messaging’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CleverTap**: Measured on the search terms “clevertap app”, “clevertap push notifications”, “clevertap tool” and “clevertap web”, summed into one figure. - **Firebase Cloud Messaging**: Measured on the search term “firebase cloud messaging”. - [CleverTap profile](/demand/global-en/brands/clevertap) - [Firebase Cloud Messaging profile](/demand/global-en/brands/firebase-cloud-messaging) - [All push notification services worldwide](/demand/global-en/categories/push-notification-services): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CleverTap or Firebase Cloud Messaging more popular in search? In September 2026, Firebase Cloud Messaging had more branded searches than CleverTap among push notification services worldwide. Firebase Cloud Messaging had about 8,100 branded searches, while CleverTap had 100. Firebase Cloud Messaging made up 6.9% of all push notification service searches we track, and CleverTap accounted for 0.08%. ## Cite this page Brandwave. "CleverTap vs Firebase Cloud Messaging: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clevertap-vs-firebase-cloud-messaging This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clevertap-vs-firebase-cloud-messaging. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.