---
title: "CleverTap vs Customer.io: Which is more popular by branded search?"
description: "Which is more popular in search, CleverTap or Customer.io? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clevertap-vs-customer-io"
publisher: "Brandwave"
---

# CleverTap vs Customer.io: Which is more popular by branded search?

Which is more popular in search, CleverTap or Customer.io? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CleverTap and Customer.io
- **Competitive set**: Customer engagement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CleverTap Share of Search**: 7.8%
- **Customer.io Share of Search**: 2.2%

## Which is more popular in search, CleverTap or Customer.io?

- In August 2026, CleverTap had more branded searches than Customer.io among customer engagement platforms worldwide. CleverTap was estimated to have 45.1K branded searches compared to Customer.io’s 12.9K, and held a 7.8% Share of Search versus Customer.io’s 2.2%.
- CleverTap was ahead of Customer.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among customer engagement platforms worldwide moved from 7.3% to 7.8%, and its estimated monthly branded searches moved from 45.3K to 45.1K.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 13.1K to 12.9K.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

Neither CleverTap nor Customer.io moved beyond provider rounding among customer engagement platforms in Aug 2026.

## Month by month

| Month | CleverTap estimated searches | CleverTap Share of Search | CleverTap rank | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 45.3K | 7.3% | 5 | 13.1K | 2.1% | 6 |
| Nov 2025 | 45.2K | 7.4% | 5 | 10.8K | 1.8% | 6 |
| Dec 2025 | 37K | 7.2% | 5 | 10.7K | 2.1% | 6 |
| Jan 2026 | 45.1K | 7.5% | 4 | 13.1K | 2.2% | 6 |
| Feb 2026 | 45.2K | 7.6% | 4 | 13.2K | 2.2% | 6 |
| Mar 2026 | 45.1K | 7.4% | 4 | 13.1K | 2.1% | 6 |
| Apr 2026 | 45.1K | 7.4% | 4 | 13.1K | 2.2% | 6 |
| May 2026 | 45.1K | 7.3% | 4 | 13K | 2.1% | 6 |
| Jun 2026 | 45.1K | 7.4% | 5 | 13.1K | 2.1% | 6 |
| Jul 2026 | 45K | 7.8% | 4 | 13K | 2.2% | 6 |
| Aug 2026 | 45.1K | 7.8% | 4 | 12.9K | 2.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CleverTap’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CleverTap**: Measured on the search terms “clever tap”, “clever tap pricing”, “CleverTap”, “clevertap analytics”, “clevertap app”, “clevertap campaign”, “clevertap com”, “clevertap crm”, “clevertap demo”, “clevertap email”, “clevertap for startups”, “clevertap in app notifications”, “clevertap notifications”, “clevertap pricing”, “clevertap push notifications”, “clevertap tool”, “clevertap web” and “clevertap whatsapp”, summed into one figure.
- **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure.

- [CleverTap profile](/demand/global-en/brands/clevertap)
- [Customer.io profile](/demand/global-en/brands/customer-io)
- [All customer engagement platforms worldwide](/demand/global-en/categories/customer-engagement-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CleverTap or Customer.io?

In August 2026, CleverTap had more branded searches than Customer.io among customer engagement platforms worldwide. CleverTap was estimated to have 45.1K branded searches compared to Customer.io’s 12.9K, and held a 7.8% Share of Search versus Customer.io’s 2.2%.

## Cite this page

Brandwave. "CleverTap vs Customer.io: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clevertap-vs-customer-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clevertap-vs-customer-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.