---
title: "Clek vs Joie: Which is searched more?"
description: "Is Clek or Joie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child car seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clek-vs-joie"
publisher: "Brandwave"
---

# Clek vs Joie: Which is searched more?

Is Clek or Joie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child car seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clek and Joie
- **Competitive set**: Child car seat brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clek Share of Search**: 0.78%
- **Joie Share of Search**: 0.51%

## Is Clek or Joie more popular in search?

- In September 2026, Clek had more branded searches than Joie among child car seat brands worldwide. Clek had about 13,500 branded searches, while Joie had 8,800. Clek made up 0.78% of all child car seat brand searches we track, and Joie accounted for 0.51%.
- Clek was ahead of Joie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clek’s share of searches among child car seat brands worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 14.7K to 13.5K.
- Across the 12 months ending September 2026, Joie’s share of searches among child car seat brands worldwide moved from 0.44% to 0.51%, and its estimated monthly branded searches moved from 7.8K to 8.8K.

## Top child car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Clek was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Joie did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Graco | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Chicco | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Britax | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Nuna | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Clek | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Evenflo | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Cybex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Maxi-Cosi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Joie | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about child car seat brands

- Asked ChatGPT "Which child car seat brand should I buy?": 1. Graco, 2. Britax, 3. Chicco, 4. Nuna
- Asked ChatGPT "What are the best child car seat brands?": 1. Chicco, 2. Britax, 3. Graco, 4. Nuna, 5. Clek, 6. Evenflo
- Asked ChatGPT "What's the best child car seat brand for a growing child?": 1. Graco, 2. Britax, 3. Chicco, 4. Clek
- Searched Google, AI Overview "infant car seat brands": 1. Nuna, 2. Chicco, 3. Graco, 4. Britax, 5. Clek, 6. Evenflo

Not named in any answer: Cybex, Maxi-Cosi and Joie.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for child car seat brands worldwide in September 2026?

- Estimated monthly branded searches for Joie worldwide rose 12.8% over 12 measured months, from 7.8K to 8.8K in September 2026.

## Month by month

| Month | Clek estimated searches | Clek Share of Search | Clek rank | Joie estimated searches | Joie Share of Search | Joie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.7K | 0.83% | 7 | 7.8K | 0.44% | 8 |
| Nov 2025 | 19.8K | 0.9% | 7 | 10.4K | 0.47% | 8 |
| Dec 2025 | 12K | 0.78% | 7 | 7.1K | 0.46% | 8 |
| Jan 2026 | 14.7K | 0.73% | 7 | 9.6K | 0.48% | 8 |
| Feb 2026 | 13.5K | 0.82% | 7 | 7.8K | 0.48% | 8 |
| Mar 2026 | 16.5K | 0.87% | 7 | 9.6K | 0.51% | 8 |
| Apr 2026 | 16.5K | 0.93% | 7 | 9.6K | 0.54% | 8 |
| May 2026 | 13.5K | 0.77% | 7 | 9.6K | 0.55% | 8 |
| Jun 2026 | 13.5K | 0.8% | 7 | 8.8K | 0.52% | 8 |
| Jul 2026 | 14.7K | 0.87% | 7 | 9.6K | 0.57% | 8 |
| Aug 2026 | 16.5K | 0.93% | 7 | 8.8K | 0.49% | 8 |
| Sep 2026 | 13.5K | 0.78% | 7 | 8.8K | 0.51% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clek’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clek**: Measured on the search terms “clek” and “clek car seat”, summed into one figure.
- **Joie**: Measured on the search terms “car seat joie”, “joie i spin” and “joie spin”, summed into one figure.

- [Clek profile](/demand/global-en/brands/clek)
- [Joie profile](/demand/global-en/brands/joie)
- [All child car seat brands worldwide](/demand/global-en/categories/child-car-seat-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Clek or Joie more popular in search?

In September 2026, Clek had more branded searches than Joie among child car seat brands worldwide. Clek had about 13,500 branded searches, while Joie had 8,800. Clek made up 0.78% of all child car seat brand searches we track, and Joie accounted for 0.51%.

## Cite this page

Brandwave. "Clek vs Joie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clek-vs-joie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clek-vs-joie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
