--- title: "Clearly Filtered vs PUR: Which is more popular by branded search?" description: "Which is more popular in search, Clearly Filtered or PUR? Compare estimated monthly branded-search demand and Share of Search inside the Water filter pitcher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clearly-filtered-vs-pur-water" publisher: "Brandwave" --- # Clearly Filtered vs PUR: Which is more popular by branded search? Which is more popular in search, Clearly Filtered or PUR? Compare estimated monthly branded-search demand and Share of Search inside the Water filter pitcher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clearly Filtered and PUR - **Competitive set**: Water filter pitcher brands - **Market**: Global - **Month measured**: Aug 2026 - **Clearly Filtered Share of Search**: 4.1% - **PUR Share of Search**: 4.7% ## Which is more popular in search, Clearly Filtered or PUR? - In August 2026, PUR had more branded searches than Clearly Filtered among water filter pitcher brands worldwide. PUR was estimated to have 41.9K branded searches compared to Clearly Filtered’s 36.5K, and held a 4.7% Share of Search versus Clearly Filtered’s 4.1%. - The lead changed hands 4 times in the 11 months ending August 2026: Clearly Filtered took it in December 2025, PUR took it in January 2026, Clearly Filtered took it in February 2026, PUR took it in August 2026. - Across the 11 months ending August 2026, Clearly Filtered’s estimated Share of Search among water filter pitcher brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 29.9K to 36.5K. - Across the 11 months ending August 2026, PUR’s estimated Share of Search among water filter pitcher brands worldwide moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 35.1K to 41.9K. ## How did search popularity change for water filter pitcher brands worldwide in August 2026? - In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%. - In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide. ## Month by month | Month | Clearly Filtered estimated searches | Clearly Filtered Share of Search | Clearly Filtered rank | PUR estimated searches | PUR Share of Search | PUR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.9K | 4.2% | 5 | 35.1K | 4.9% | 4 | | Nov 2025 | 29.2K | 4.1% | 5 | 34.1K | 4.8% | 4 | | Dec 2025 | 33.7K | 4.6% | 4 | 28.6K | 3.9% | 5 | | Jan 2026 | 34.5K | 4.4% | 5 | 35.3K | 4.5% | 4 | | Feb 2026 | 37.3K | 5.8% | 4 | 36.5K | 5.7% | 5 | | Mar 2026 | 56.6K | 6.5% | 4 | 34.9K | 4% | 5 | | Apr 2026 | 48.4K | 6.5% | 4 | 28.7K | 3.9% | 5 | | May 2026 | 50.1K | 6.6% | 4 | 34.8K | 4.6% | 5 | | Jun 2026 | 40.3K | 5.2% | 4 | 34K | 4.4% | 5 | | Jul 2026 | 58.6K | 7.1% | 4 | 40.3K | 4.9% | 5 | | Aug 2026 | 36.5K | 4.1% | 5 | 41.9K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Clearly Filtered’s and PUR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clearly Filtered**: Measured on the search terms “clearly filtered”, “clearly filtered pitcher”, “clearly filtered water filter”, “clearly filtered water pitcher”, “clearlyfiltered” and “clearlyfiltered com”, summed into one figure. - **PUR**: Measured on the search terms “pitcher pur”, “pur com”, “pur water filter”, “pur water filter pitcher” and “pur water pitcher”, summed into one figure. - [Clearly Filtered profile](/demand/global-en/brands/clearly-filtered) - [PUR profile](/demand/global-en/brands/pur-water) - [All water filter pitcher brands worldwide](/demand/global-en/categories/water-filter-pitcher-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Clearly Filtered or PUR? In August 2026, PUR had more branded searches than Clearly Filtered among water filter pitcher brands worldwide. PUR was estimated to have 41.9K branded searches compared to Clearly Filtered’s 36.5K, and held a 4.7% Share of Search versus Clearly Filtered’s 4.1%. ## Cite this page Brandwave. "Clearly Filtered vs PUR: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clearly-filtered-vs-pur-water This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clearly-filtered-vs-pur-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.