--- title: "Clearbit vs People Data Labs: Which is searched more?" description: "Is Clearbit or People Data Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clearbit-vs-people-data-labs" publisher: "Brandwave" --- # Clearbit vs People Data Labs: Which is searched more? Is Clearbit or People Data Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clearbit and People Data Labs - **Competitive set**: Data enrichment platforms - **Market**: Global - **Month measured**: Sep 2026 - **Clearbit Share of Search**: 0.64% - **People Data Labs Share of Search**: 0.96% ## Is Clearbit or People Data Labs more popular in search? - In September 2026, People Data Labs had more branded searches than Clearbit among data enrichment platforms worldwide. People Data Labs had about 8,100 branded searches, while Clearbit had 5,400. People Data Labs made up 0.96% of all data enrichment platform searches we track, and Clearbit accounted for 0.64%. - The lead changed hands once in the 12 months ending September 2026: People Data Labs took it in July 2026. - Across the 12 months ending September 2026, Clearbit’s share of searches among data enrichment platforms worldwide moved from 2.4% to 0.64%, and its estimated monthly branded searches moved from 18.1K to 5.4K. - Across the 12 months ending September 2026, People Data Labs’ share of searches among data enrichment platforms worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 8.1K. ## Top data enrichment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, People Data Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clearbit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. People Data Labs was listed before Clearbit in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | People Data Labs | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clearbit | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Prospeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FullContact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dropcontact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data enrichment platforms - Asked ChatGPT "Which data enrichment platform should I use?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism - Asked ChatGPT "What are the best data enrichment platforms?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs, 6. Lusha - Asked ChatGPT "What's the best data enrichment platform for b2b contact data?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs - Searched Google, AI Overview "data enrichment platforms": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Clearbit, 5. Lusha, 6. Clay - Searched Google, AI Overview "contact data enrichment": 1. Clay, 2. ZoomInfo, 3. Apollo, 4. Lusha, 5. Cognism Not named in any answer: Prospeo, FullContact and Dropcontact. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data enrichment platforms worldwide in September 2026? - Estimated monthly branded searches for Clearbit worldwide fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026. ## Month by month | Month | Clearbit estimated searches | Clearbit Share of Search | Clearbit rank | People Data Labs estimated searches | People Data Labs Share of Search | People Data Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.4% | 7 | 8.1K | 1.1% | 9 | | Nov 2025 | 18.1K | 2.5% | 7 | 8.1K | 1.1% | 9 | | Dec 2025 | 14.8K | 2.3% | 7 | 6.6K | 1% | 9 | | Jan 2026 | 18.1K | 2.3% | 6 | 8.1K | 1% | 9 | | Feb 2026 | 14.8K | 1.9% | 8 | 8.1K | 1% | 9 | | Mar 2026 | 18.1K | 1.9% | 7 | 9.9K | 1% | 9 | | Apr 2026 | 14.8K | 1.4% | 8 | 8.1K | 0.79% | 9 | | May 2026 | 12.1K | 1.4% | 8 | 8.1K | 0.91% | 9 | | Jun 2026 | 9.9K | 1.2% | 8 | 9.9K | 1.2% | 9 | | Jul 2026 | 8.1K | 0.98% | 9 | 9.9K | 1.2% | 8 | | Aug 2026 | 8.1K | 1.1% | 9 | 9.9K | 1.3% | 8 | | Sep 2026 | 5.4K | 0.64% | 9 | 8.1K | 0.96% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Clearbit’s and People Data Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clearbit**: Measured on the search term “clearbit”. - **People Data Labs**: Measured on the search terms “people data labs” and “peopledatalabs”, summed into one figure. - [Clearbit profile](/demand/global-en/brands/clearbit) - [People Data Labs profile](/demand/global-en/brands/people-data-labs) - [All data enrichment platforms worldwide](/demand/global-en/categories/data-enrichment-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clearbit or People Data Labs more popular in search? In September 2026, People Data Labs had more branded searches than Clearbit among data enrichment platforms worldwide. People Data Labs had about 8,100 branded searches, while Clearbit had 5,400. People Data Labs made up 0.96% of all data enrichment platform searches we track, and Clearbit accounted for 0.64%. ## Cite this page Brandwave. "Clearbit vs People Data Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clearbit-vs-people-data-labs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clearbit-vs-people-data-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.