--- title: "CLEAR vs Head & Shoulders: Which is more popular?" description: "Is CLEAR or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Anti-dandruff shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clear-haircare-vs-head-and-shoulders" publisher: "Brandwave" --- # CLEAR vs Head & Shoulders: Which is more popular? Is CLEAR or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Anti-dandruff shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CLEAR and Head & Shoulders - **Competitive set**: Anti-dandruff shampoo brands - **Market**: Global - **Month measured**: Oct 2026 - **CLEAR Share of Search**: 3.6% - **Head & Shoulders Share of Search**: 33.3% ## Is CLEAR or Head & Shoulders more popular in search? - In October 2026, Head & Shoulders had more branded searches than CLEAR among anti-dandruff shampoo brands worldwide. Head & Shoulders had about 602,000 branded searches, while CLEAR had 64,300. Head & Shoulders made up 33.3% of all anti-dandruff shampoo brand searches we track, and CLEAR accounted for 3.6%. - Head & Shoulders was ahead of CLEAR in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CLEAR’s share of searches among anti-dandruff shampoo brands worldwide moved from 4.1% to 3.6%, and its estimated monthly branded searches held steady at 64.3K. - Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide moved from 34.5% to 33.3%, and its estimated monthly branded searches moved from 547K to 602K. ## Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Head & Shoulders appeared in all five answers. CLEAR did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nizoral | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Head & Shoulders | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Selsun Blue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Neutrogena | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CLEAR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vanicream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about anti-dandruff shampoo brands - Asked ChatGPT "Which anti-dandruff shampoo should I use?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue - Asked ChatGPT "What are the best dandruff shampoo brands?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena - Asked ChatGPT "What's the best shampoo for a flaky, itchy scalp?": 1. Nizoral, 2. Head & Shoulders - Searched Google, AI Overview "anti dandruff shampoo": 1. Head & Shoulders, 2. Nizoral, 3. Neutrogena - Searched Google, AI Overview "best dandruff shampoo": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena Not named in any answer: CLEAR, Briogeo, Dove and Vanicream. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026? - In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%. - In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%. ## How has branded search for CLEAR and Head & Shoulders changed worldwide over the last 12 months? | Month | CLEAR estimated searches | CLEAR Share of Search | CLEAR rank | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 64.3K | 4.1% | 4 | 547K | 34.5% | 2 | | Dec 2025 | 64.3K | 4% | 4 | 547K | 34.4% | 2 | | Jan 2026 | 64.3K | 3.5% | 4 | 614K | 33.5% | 2 | | Feb 2026 | 64.3K | 4.2% | 4 | 502K | 32.6% | 2 | | Mar 2026 | 64.3K | 3.9% | 4 | 547K | 32.9% | 2 | | Apr 2026 | 64.3K | 3.9% | 4 | 547K | 33.2% | 2 | | May 2026 | 64.3K | 4.2% | 4 | 502K | 32.7% | 2 | | Jun 2026 | 64.3K | 4.1% | 4 | 547K | 35.3% | 2 | | Jul 2026 | 78.6K | 5% | 4 | 547K | 34.5% | 2 | | Aug 2026 | 64.3K | 4.1% | 4 | 547K | 34.8% | 2 | | Sep 2026 | 64.3K | 4.1% | 4 | 547K | 34.9% | 2 | | Oct 2026 | 64.3K | 3.6% | 4 | 602K | 33.3% | 2 | ## How are CLEAR’s and Head & Shoulders’ branded searches counted? Brandwave collects information about searches that people make online using CLEAR’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CLEAR**: Measured on the search terms “clear men shampoo” and “clear shampoo”, summed into one figure. - **Head & Shoulders**: Measured on the search terms “head and shoulders” and “head and shoulders shampoo”, summed into one figure. - [CLEAR profile](/demand/global-en/brands/clear-haircare) - [Head & Shoulders profile](/demand/global-en/brands/head-and-shoulders) - [All anti-dandruff shampoo brands worldwide](/demand/global-en/categories/anti-dandruff-shampoo-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CLEAR or Head & Shoulders more popular in search? In October 2026, Head & Shoulders had more branded searches than CLEAR among anti-dandruff shampoo brands worldwide. Head & Shoulders had about 602,000 branded searches, while CLEAR had 64,300. Head & Shoulders made up 33.3% of all anti-dandruff shampoo brand searches we track, and CLEAR accounted for 3.6%. ## Cite this page Brandwave. "CLEAR vs Head & Shoulders: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/clear-haircare-vs-head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clear-haircare-vs-head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.