--- title: "Clear Channel Outdoor vs The Trade Desk: Which is searched more?" description: "Is Clear Channel Outdoor or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital out of home platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clear-channel-vs-the-trade-desk" publisher: "Brandwave" --- # Clear Channel Outdoor vs The Trade Desk: Which is searched more? Is Clear Channel Outdoor or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital out of home platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clear Channel Outdoor and The Trade Desk - **Competitive set**: Digital out of home platforms - **Market**: Global - **Month measured**: Sep 2026 - **Clear Channel Outdoor Share of Search**: 7.3% - **The Trade Desk Share of Search**: 55.5% ## Is Clear Channel Outdoor or The Trade Desk more popular in search? - In September 2026, The Trade Desk had more branded searches than Clear Channel Outdoor among digital out of home platforms worldwide. The Trade Desk had about 50,500 branded searches, while Clear Channel Outdoor had 6,600. The Trade Desk made up 55.5% of all digital out of home platform searches we track, and Clear Channel Outdoor accounted for 7.3%. - The Trade Desk was ahead of Clear Channel Outdoor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clear Channel Outdoor’s share of searches among digital out of home platforms worldwide moved from 9.3% to 7.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, The Trade Desk’s share of searches among digital out of home platforms worldwide moved from 57.3% to 55.5%, and its estimated monthly branded searches moved from 61.1K to 50.5K. ## Top digital out of home platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Trade Desk was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Clear Channel Outdoor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. The Trade Desk was listed before Clear Channel Outdoor in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vistar Media | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | AdQuick | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | StackAdapt | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Blindspot | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Trade Desk | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Broadsign | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Adomni | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Clear Channel Outdoor | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Hivestack | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Place Exchange | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about digital out of home platforms - Asked ChatGPT "Which digital out of home platform should I use?": 1. Blindspot, 2. AdQuick, 3. Vistar Media - Asked ChatGPT "What are the best digital out of home platforms?": 1. Vistar Media, 2. AdQuick, 3. Adomni, 4. Broadsign, 5. StackAdapt, 6. The Trade Desk, 7. Blindspot - Asked ChatGPT "What's the best digital out of home platform for a media buying team?": 1. Vistar Media, 2. AdQuick, 3. StackAdapt, 4. Adomni - Searched Google, AI Overview "digital out of home platforms": 1. Vistar Media, 2. The Trade Desk, 3. StackAdapt, 4. Broadsign, 5. Clear Channel Outdoor Not named in any answer: Hivestack and Place Exchange. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital out of home platforms worldwide in September 2026? - In September 2026, Clear Channel Outdoor gained share of searches among digital out of home platforms worldwide, from 6.5% to 7.3%. - In September 2026, The Trade Desk lost share of searches among digital out of home platforms worldwide, from 60.7% to 55.5%. ## Month by month | Month | Clear Channel Outdoor estimated searches | Clear Channel Outdoor Share of Search | Clear Channel Outdoor rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 9.3% | 3 | 61.1K | 57.3% | 1 | | Nov 2025 | 8.1K | 9.1% | 3 | 50K | 56.3% | 1 | | Dec 2025 | 6.6K | 9% | 3 | 41.2K | 56.2% | 1 | | Jan 2026 | 8.1K | 7.8% | 3 | 61.2K | 59.1% | 1 | | Feb 2026 | 12.1K | 11.7% | 3 | 61.5K | 59.3% | 1 | | Mar 2026 | 8.1K | 6.8% | 3 | 75.6K | 63.6% | 1 | | Apr 2026 | 8.1K | 8.7% | 3 | 51.4K | 54.9% | 1 | | May 2026 | 6.6K | 7.1% | 3 | 52.4K | 56.4% | 1 | | Jun 2026 | 6.6K | 7.1% | 3 | 52.4K | 56.6% | 1 | | Jul 2026 | 6.6K | 8.3% | 3 | 43.4K | 54.4% | 1 | | Aug 2026 | 6.6K | 6.5% | 3 | 61.8K | 60.7% | 1 | | Sep 2026 | 6.6K | 7.3% | 3 | 50.5K | 55.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Clear Channel Outdoor’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clear Channel Outdoor**: Measured on the search term “clear channel outdoor”. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - [Clear Channel Outdoor profile](/demand/global-en/brands/clear-channel) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All digital out of home platforms worldwide](/demand/global-en/categories/digital-out-of-home-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clear Channel Outdoor or The Trade Desk more popular in search? In September 2026, The Trade Desk had more branded searches than Clear Channel Outdoor among digital out of home platforms worldwide. The Trade Desk had about 50,500 branded searches, while Clear Channel Outdoor had 6,600. The Trade Desk made up 55.5% of all digital out of home platform searches we track, and Clear Channel Outdoor accounted for 7.3%. ## Cite this page Brandwave. "Clear Channel Outdoor vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clear-channel-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clear-channel-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.