---
title: "Cleancult vs Homethings: Which is more popular by branded search?"
description: "Which is more popular in search, Cleancult or Homethings? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cleancult-vs-homethings"
publisher: "Brandwave"
---

# Cleancult vs Homethings: Which is more popular by branded search?

Which is more popular in search, Cleancult or Homethings? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cleancult and Homethings
- **Competitive set**: Refillable home cleaning brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Cleancult Share of Search**: 4%
- **Homethings Share of Search**: 4.1%

## Which is more popular in search, Cleancult or Homethings?

- In August 2026, Cleancult and Homethings were level on Share of Search among refillable home cleaning brands worldwide, with an estimated 5.4K branded searches each, at 4% and 4.1% estimated Share of Search.
- The lead changed hands 5 times in the 11 months ending August 2026: Homethings took it in November 2025, Cleancult took it in March 2026, Homethings took it in April 2026, Cleancult took it in May 2026, Homethings took it in June 2026.
- Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 5.5K to 5.4K.
- Across the 11 months ending August 2026, Homethings’ estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4.1%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for refillable home cleaning brands worldwide in August 2026?

- In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.

## Month by month

| Month | Cleancult estimated searches | Cleancult Share of Search | Cleancult rank | Homethings estimated searches | Homethings Share of Search | Homethings rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 3.8% | 4 | 5.4K | 3.8% | 5 |
| Nov 2025 | 4.5K | 2.6% | 5 | 6.6K | 3.9% | 4 |
| Dec 2025 | 4.5K | 3.1% | 5 | 5.4K | 3.8% | 4 |
| Jan 2026 | 5.4K | 3.1% | 5 | 6.6K | 3.8% | 4 |
| Feb 2026 | 4.5K | 3.3% | 5 | 5.4K | 4% | 4 |
| Mar 2026 | 6.6K | 4.1% | 4 | 6.6K | 4% | 5 |
| Apr 2026 | 5.4K | 3.3% | 5 | 6.6K | 4% | 4 |
| May 2026 | 5.5K | 3.7% | 4 | 5.4K | 3.7% | 5 |
| Jun 2026 | 4.4K | 3.3% | 5 | 5.4K | 4% | 4 |
| Jul 2026 | 4.4K | 3.3% | 5 | 5.4K | 4.1% | 4 |
| Aug 2026 | 5.4K | 4% | 5 | 5.4K | 4.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cleancult’s and Homethings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cleancult**: Measured on the search terms “cleancult”, “cleancult cleaning products” and “cleancult com”, summed into one figure.
- **Homethings**: Measured on the search terms “gethomethings com”, “homethings” and “homethings cleaning”, summed into one figure.

- [Cleancult profile](/demand/global-en/brands/cleancult)
- [Homethings profile](/demand/global-en/brands/homethings)
- [All refillable home cleaning brands worldwide](/demand/global-en/categories/refillable-home-cleaning-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cleancult or Homethings?

In August 2026, Cleancult and Homethings were level on Share of Search among refillable home cleaning brands worldwide, with an estimated 5.4K branded searches each, at 4% and 4.1% estimated Share of Search.

## Cite this page

Brandwave. "Cleancult vs Homethings: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cleancult-vs-homethings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cleancult-vs-homethings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.