---
title: "Clay vs ZoomInfo: Which is more popular by branded search?"
description: "Which is more popular in search, Clay or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clay-vs-zoominfo"
publisher: "Brandwave"
---

# Clay vs ZoomInfo: Which is more popular by branded search?

Which is more popular in search, Clay or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clay and ZoomInfo
- **Competitive set**: B2B sales intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Clay Share of Search**: 3.8%
- **ZoomInfo Share of Search**: 29.5%

## Which is more popular in search, Clay or ZoomInfo?

- In August 2026, ZoomInfo had more branded searches than Clay among B2B sales intelligence platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to Clay’s 26.6K, and held a 29.5% Share of Search versus Clay’s 3.8%.
- ZoomInfo was ahead of Clay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 29.4K to 26.6K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 35% to 29.5%, and its estimated monthly branded searches moved from 251K to 204K.

## How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

- In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.
- In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.

## Month by month

| Month | Clay estimated searches | Clay Share of Search | Clay rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 29.4K | 4.1% | 5 | 251K | 35% | 1 |
| Nov 2025 | 24.1K | 3.5% | 5 | 206K | 29.8% | 2 |
| Dec 2025 | 23.1K | 3.8% | 4 | 206K | 34.1% | 1 |
| Jan 2026 | 27.5K | 3.7% | 5 | 251K | 33.9% | 1 |
| Feb 2026 | 33.5K | 4.5% | 5 | 253K | 33.7% | 1 |
| Mar 2026 | 39.6K | 4.3% | 4 | 305K | 33.4% | 2 |
| Apr 2026 | 32.6K | 3.4% | 5 | 305K | 31.4% | 2 |
| May 2026 | 32.5K | 3.9% | 4 | 250K | 29.7% | 2 |
| Jun 2026 | 32.4K | 4.1% | 4 | 250K | 31.8% | 2 |
| Jul 2026 | 26.6K | 3.4% | 5 | 250K | 32% | 2 |
| Aug 2026 | 26.6K | 3.8% | 4 | 204K | 29.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clay’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clay**: Measured on the search terms “clay ai”, “clay contact data”, “clay data enrichment”, “clay sales intelligence”, “clay.com” and “claygent”, summed into one figure.
- **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure.

- [Clay profile](/demand/global-en/brands/clay)
- [ZoomInfo profile](/demand/global-en/brands/zoominfo)
- [All B2B sales intelligence platforms worldwide](/demand/global-en/categories/b2b-sales-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clay or ZoomInfo?

In August 2026, ZoomInfo had more branded searches than Clay among B2B sales intelligence platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to Clay’s 26.6K, and held a 29.5% Share of Search versus Clay’s 3.8%.

## Cite this page

Brandwave. "Clay vs ZoomInfo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clay-vs-zoominfo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.