--- title: "Clay vs PitchBook: Which is searched more?" description: "Is Clay or PitchBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clay-vs-pitchbook" publisher: "Brandwave" --- # Clay vs PitchBook: Which is searched more? Is Clay or PitchBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clay and PitchBook - **Competitive set**: Business data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Clay Share of Search**: 0.22% - **PitchBook Share of Search**: 8% ## Is Clay or PitchBook more popular in search? - In September 2026, PitchBook had more branded searches than Clay among business data platforms worldwide. PitchBook had about 90,500 branded searches, while Clay had 2,470. PitchBook made up 8% of all business data platform searches we track, and Clay accounted for 0.22%. - PitchBook was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clay’s share of searches among business data platforms worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 2.5K. - Across the 12 months ending September 2026, PitchBook’s share of searches among business data platforms worldwide moved from 7.8% to 8%, and its estimated monthly branded searches held steady at 90.5K. ## Top business data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PitchBook did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LinkedIn Sales Navigator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dun & Bradstreet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Clay | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crunchbase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PitchBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CB Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business data platforms - Asked ChatGPT "Which business data platform should I use?": named none of the brands we track - Asked ChatGPT "What are the best business data platforms?": 1. Apollo, 2. ZoomInfo, 3. Dun & Bradstreet, 4. LinkedIn Sales Navigator, 5. Clay, 6. Cognism - Asked ChatGPT "What's the best business data platform for sales research?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism - Searched Google, AI Overview "business intelligence data": named none of the brands we track Not named in any answer: Crunchbase, PitchBook and CB Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business data platforms worldwide in September 2026? - In September 2026, PitchBook gained share of searches among business data platforms worldwide, from 5.9% to 8%. ## Month by month | Month | Clay estimated searches | Clay Share of Search | Clay rank | PitchBook estimated searches | PitchBook Share of Search | PitchBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 0.21% | 9 | 90.5K | 7.8% | 6 | | Nov 2025 | 2.5K | 0.23% | 9 | 90.5K | 8.4% | 6 | | Dec 2025 | 2K | 0.22% | 9 | 60.5K | 6.6% | 6 | | Jan 2026 | 2.5K | 0.22% | 9 | 90.5K | 7.8% | 6 | | Feb 2026 | 2.5K | 0.22% | 9 | 90.5K | 7.8% | 6 | | Mar 2026 | 2.5K | 0.17% | 9 | 135K | 9.2% | 6 | | Apr 2026 | 2.5K | 0.18% | 9 | 74K | 5.3% | 6 | | May 2026 | 2.5K | 0.21% | 9 | 60.5K | 5% | 6 | | Jun 2026 | 2K | 0.17% | 9 | 74K | 6.4% | 6 | | Jul 2026 | 2K | 0.18% | 9 | 60.5K | 5.4% | 6 | | Aug 2026 | 2.5K | 0.24% | 9 | 60.5K | 5.9% | 6 | | Sep 2026 | 2.5K | 0.22% | 9 | 90.5K | 8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Clay’s and PitchBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clay**: Measured on the search terms “clay sales” and “clay sales intelligence”, summed into one figure. - **PitchBook**: Measured on the search term “pitchbook”. - [Clay profile](/demand/global-en/brands/clay) - [PitchBook profile](/demand/global-en/brands/pitchbook) - [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clay or PitchBook more popular in search? In September 2026, PitchBook had more branded searches than Clay among business data platforms worldwide. PitchBook had about 90,500 branded searches, while Clay had 2,470. PitchBook made up 8% of all business data platform searches we track, and Clay accounted for 0.22%. ## Cite this page Brandwave. "Clay vs PitchBook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clay-vs-pitchbook This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-vs-pitchbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.