---
title: "Clay vs Outreach: Which is searched more?"
description: "Which is more popular in search, Clay or Outreach? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clay-vs-outreach"
publisher: "Brandwave"
---

# Clay vs Outreach: Which is searched more?

Which is more popular in search, Clay or Outreach? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clay and Outreach
- **Competitive set**: AI sales agents
- **Market**: Global
- **Month measured**: Sep 2026
- **Clay Share of Search**: 1.1%
- **Outreach Share of Search**: 0.71%

## Which is more popular in search, Clay or Outreach?

- In September 2026, Clay had more branded searches than Outreach among AI sales agents worldwide. Clay was estimated to have 4K branded searches compared to Outreach’s 2.5K, and held a 1.1% Share of Search versus Outreach’s 0.71%.
- Clay was ahead of Outreach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clay’s estimated Share of Search among AI sales agents worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 4K.
- Across the 12 months ending September 2026, Outreach’s estimated Share of Search among AI sales agents worldwide moved from 1.4% to 0.71%, and its estimated monthly branded searches moved from 3K to 2.5K.

## How did search popularity change for AI sales agents worldwide in September 2026?

- Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
- Estimated monthly branded searches for Outreach worldwide fell 16.7% over 12 measured months, from 3K to 2.5K in September 2026.

## Month by month

| Month | Clay estimated searches | Clay Share of Search | Clay rank | Outreach estimated searches | Outreach Share of Search | Outreach rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 1.7% | 3 | 3K | 1.4% | 4 |
| Nov 2025 | 3.6K | 1.5% | 3 | 2.4K | 1% | 4 |
| Dec 2025 | 3.1K | 1.5% | 3 | 2.2K | 1.1% | 4 |
| Jan 2026 | 4.1K | 1.7% | 3 | 2.8K | 1.2% | 4 |
| Feb 2026 | 3.8K | 1.5% | 3 | 2.8K | 1.2% | 4 |
| Mar 2026 | 4.4K | 1.3% | 3 | 3.4K | 0.97% | 4 |
| Apr 2026 | 4.4K | 1% | 3 | 4.3K | 1% | 4 |
| May 2026 | 4.7K | 1.3% | 3 | 2.9K | 0.82% | 4 |
| Jun 2026 | 4.2K | 1.4% | 3 | 2.6K | 0.91% | 4 |
| Jul 2026 | 4.6K | 1.6% | 3 | 2.5K | 0.86% | 4 |
| Aug 2026 | 4.4K | 1.5% | 3 | 2.5K | 0.86% | 4 |
| Sep 2026 | 4K | 1.1% | 3 | 2.5K | 0.71% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clay’s and Outreach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clay**: Measured on the search terms “clay agent”, “clay ai lead generation”, “clay sales” and “clay sales intelligence”, summed into one figure.
- **Outreach**: Measured on the search terms “outreach io”, “outreach io app”, “outreach_io” and “outreach.io”, summed into one figure.

- [Clay profile](/demand/global-en/brands/clay)
- [Outreach profile](/demand/global-en/brands/outreach)
- [All AI sales agents worldwide](/demand/global-en/categories/ai-sales-agents): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clay or Outreach?

In September 2026, Clay had more branded searches than Outreach among AI sales agents worldwide. Clay was estimated to have 4K branded searches compared to Outreach’s 2.5K, and held a 1.1% Share of Search versus Outreach’s 0.71%.

## Cite this page

Brandwave. "Clay vs Outreach: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clay-vs-outreach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-vs-outreach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.