---
title: "Clay vs lemlist: Which is searched more?"
description: "Which is more popular in search, Clay or lemlist? Compare estimated monthly branded-search demand and Share of Search inside the AI lead generation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clay-vs-lemlist"
publisher: "Brandwave"
---

# Clay vs lemlist: Which is searched more?

Which is more popular in search, Clay or lemlist? Compare estimated monthly branded-search demand and Share of Search inside the AI lead generation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clay and lemlist
- **Competitive set**: AI lead generation tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Clay Share of Search**: 0.88%
- **lemlist Share of Search**: 11.1%

## Which is more popular in search, Clay or lemlist?

- In September 2026, lemlist had more branded searches than Clay among AI lead generation tools worldwide. lemlist was estimated to have 49.7K branded searches compared to Clay’s 4K, and held an 11.1% Share of Search versus Clay’s 0.88%.
- lemlist was ahead of Clay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clay’s estimated Share of Search among AI lead generation tools worldwide moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 3.6K to 4K.
- Across the 12 months ending September 2026, lemlist’s estimated Share of Search among AI lead generation tools worldwide moved from 26.9% to 11.1%, and its estimated monthly branded searches moved from 90.6K to 49.7K.

## How did search popularity change for AI lead generation tools worldwide in September 2026?

- Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
- Estimated monthly branded searches for lemlist worldwide fell 45.1% over 12 measured months, from 90.6K to 49.7K in September 2026.

## Month by month

| Month | Clay estimated searches | Clay Share of Search | Clay rank | lemlist estimated searches | lemlist Share of Search | lemlist rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 1.1% | 5 | 90.6K | 26.9% | 2 |
| Nov 2025 | 3.6K | 0.98% | 5 | 90.6K | 24.4% | 2 |
| Dec 2025 | 3.1K | 1% | 5 | 60.6K | 20.8% | 2 |
| Jan 2026 | 4.1K | 1.2% | 5 | 74.1K | 20.8% | 2 |
| Feb 2026 | 3.8K | 1% | 5 | 90.6K | 24.3% | 2 |
| Mar 2026 | 4.4K | 0.91% | 5 | 90.6K | 18.5% | 2 |
| Apr 2026 | 4.4K | 0.79% | 5 | 90.6K | 16.3% | 2 |
| May 2026 | 4.7K | 0.98% | 5 | 74.2K | 15.7% | 2 |
| Jun 2026 | 4.2K | 1% | 5 | 74.1K | 18.1% | 2 |
| Jul 2026 | 4.6K | 1.1% | 5 | 74.2K | 18.1% | 2 |
| Aug 2026 | 4.4K | 1.2% | 5 | 40.6K | 10.8% | 2 |
| Sep 2026 | 4K | 0.88% | 5 | 49.7K | 11.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clay’s and lemlist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clay**: Measured on the search terms “clay agent”, “clay ai lead generation”, “clay sales” and “clay sales intelligence”, summed into one figure.
- **lemlist**: Measured on the search terms “lemlist”, “lemlist app” and “lemlist email”, summed into one figure.

- [Clay profile](/demand/global-en/brands/clay)
- [lemlist profile](/demand/global-en/brands/lemlist)
- [All AI lead generation tools worldwide](/demand/global-en/categories/ai-lead-generation-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clay or lemlist?

In September 2026, lemlist had more branded searches than Clay among AI lead generation tools worldwide. lemlist was estimated to have 49.7K branded searches compared to Clay’s 4K, and held an 11.1% Share of Search versus Clay’s 0.88%.

## Cite this page

Brandwave. "Clay vs lemlist: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clay-vs-lemlist

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-vs-lemlist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.