---
title: "Clay vs FullContact: Which is more popular by branded search?"
description: "Which is more popular in search, Clay or FullContact? Compare estimated monthly branded-search demand and Share of Search inside the B2B data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clay-vs-fullcontact"
publisher: "Brandwave"
---

# Clay vs FullContact: Which is more popular by branded search?

Which is more popular in search, Clay or FullContact? Compare estimated monthly branded-search demand and Share of Search inside the B2B data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clay and FullContact
- **Competitive set**: B2B data enrichment platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Clay Share of Search**: 38%
- **FullContact Share of Search**: 0.07%

## Which is more popular in search, Clay or FullContact?

- In August 2026, Clay had more branded searches than FullContact among B2B data enrichment platforms worldwide. Clay was estimated to have 26.6K branded searches compared to FullContact’s 50, and held a 38% Share of Search versus FullContact’s 0.07%.
- Clay was ahead of FullContact in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide moved from 53.9% to 38%, and its estimated monthly branded searches moved from 29.4K to 26.6K.
- Across the 11 months ending August 2026, FullContact’s estimated Share of Search among B2B data enrichment platforms worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches held steady at 50.

## How did search popularity change for B2B data enrichment platforms worldwide in August 2026?

- In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.

## Month by month

| Month | Clay estimated searches | Clay Share of Search | Clay rank | FullContact estimated searches | FullContact Share of Search | FullContact rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 29.4K | 53.9% | 1 | 50 | 0.09% | 5 |
| Nov 2025 | 24.1K | 48.8% | 1 | 90 | 0.18% | 5 |
| Dec 2025 | 23.1K | 52.8% | 1 | 110 | 0.25% | 5 |
| Jan 2026 | 27.5K | 48.6% | 1 | 70 | 0.12% | 5 |
| Feb 2026 | 33.5K | 50.8% | 1 | 70 | 0.11% | 5 |
| Mar 2026 | 39.6K | 49.8% | 1 | 90 | 0.11% | 5 |
| Apr 2026 | 32.6K | 41.9% | 1 | 90 | 0.12% | 5 |
| May 2026 | 32.5K | 43.6% | 1 | 70 | 0.09% | 5 |
| Jun 2026 | 32.4K | 41.6% | 1 | 50 | 0.06% | 5 |
| Jul 2026 | 26.6K | 37.4% | 2 | 50 | 0.07% | 5 |
| Aug 2026 | 26.6K | 38% | 2 | 50 | 0.07% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clay’s and FullContact’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clay**: Measured on the search terms “clay ai”, “clay contact data”, “clay data enrichment”, “clay sales intelligence”, “clay.com” and “claygent”, summed into one figure.
- **FullContact**: Measured on the search term “fullcontact com”.

- [Clay profile](/demand/global-en/brands/clay)
- [FullContact profile](/demand/global-en/brands/fullcontact)
- [All B2B data enrichment platforms worldwide](/demand/global-en/categories/b2b-data-enrichment-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clay or FullContact?

In August 2026, Clay had more branded searches than FullContact among B2B data enrichment platforms worldwide. Clay was estimated to have 26.6K branded searches compared to FullContact’s 50, and held a 38% Share of Search versus FullContact’s 0.07%.

## Cite this page

Brandwave. "Clay vs FullContact: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clay-vs-fullcontact

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-vs-fullcontact. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.