--- title: "Clay vs Dun & Bradstreet: Which is searched more?" description: "Is Clay or Dun & Bradstreet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clay-vs-dun-bradstreet" publisher: "Brandwave" --- # Clay vs Dun & Bradstreet: Which is searched more? Is Clay or Dun & Bradstreet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clay and Dun & Bradstreet - **Competitive set**: Business data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Clay Share of Search**: 0.22% - **Dun & Bradstreet Share of Search**: 22.6% ## Is Clay or Dun & Bradstreet more popular in search? - In September 2026, Dun & Bradstreet had more branded searches than Clay among business data platforms worldwide. Dun & Bradstreet had about 254,000 branded searches, while Clay had 2,470. Dun & Bradstreet made up 22.6% of all business data platform searches we track, and Clay accounted for 0.22%. - Dun & Bradstreet was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clay’s share of searches among business data platforms worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 2.5K. - Across the 12 months ending September 2026, Dun & Bradstreet’s share of searches among business data platforms worldwide moved from 22.1% to 22.6%, and its estimated monthly branded searches moved from 256K to 254K. ## Top business data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dun & Bradstreet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clay and Dun & Bradstreet were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LinkedIn Sales Navigator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dun & Bradstreet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Clay | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crunchbase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PitchBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CB Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business data platforms - Asked ChatGPT "Which business data platform should I use?": named none of the brands we track - Asked ChatGPT "What are the best business data platforms?": 1. Apollo, 2. ZoomInfo, 3. Dun & Bradstreet, 4. LinkedIn Sales Navigator, 5. Clay, 6. Cognism - Asked ChatGPT "What's the best business data platform for sales research?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism - Searched Google, AI Overview "business intelligence data": named none of the brands we track Not named in any answer: Crunchbase, PitchBook and CB Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business data platforms worldwide in September 2026? - In September 2026, Dun & Bradstreet lost share of searches among business data platforms worldwide, from 24.6% to 22.6%. ## Month by month | Month | Clay estimated searches | Clay Share of Search | Clay rank | Dun & Bradstreet estimated searches | Dun & Bradstreet Share of Search | Dun & Bradstreet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 0.21% | 9 | 256K | 22.1% | 1 | | Nov 2025 | 2.5K | 0.23% | 9 | 254K | 23.6% | 1 | | Dec 2025 | 2K | 0.22% | 9 | 209K | 22.9% | 1 | | Jan 2026 | 2.5K | 0.22% | 9 | 256K | 22.2% | 1 | | Feb 2026 | 2.5K | 0.22% | 9 | 256K | 22.2% | 1 | | Mar 2026 | 2.5K | 0.17% | 9 | 256K | 17.4% | 3 | | Apr 2026 | 2.5K | 0.18% | 9 | 256K | 18.4% | 3 | | May 2026 | 2.5K | 0.21% | 9 | 254K | 21.1% | 2 | | Jun 2026 | 2K | 0.17% | 9 | 254K | 22.1% | 2 | | Jul 2026 | 2K | 0.18% | 9 | 254K | 22.7% | 2 | | Aug 2026 | 2.5K | 0.24% | 9 | 254K | 24.6% | 2 | | Sep 2026 | 2.5K | 0.22% | 9 | 254K | 22.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Clay’s and Dun & Bradstreet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clay**: Measured on the search terms “clay sales” and “clay sales intelligence”, summed into one figure. - **Dun & Bradstreet**: Measured on the search terms “dun and bradstreet” and “dunbradstreet”, summed into one figure. - [Clay profile](/demand/global-en/brands/clay) - [Dun & Bradstreet profile](/demand/global-en/brands/dun-bradstreet) - [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clay or Dun & Bradstreet more popular in search? In September 2026, Dun & Bradstreet had more branded searches than Clay among business data platforms worldwide. Dun & Bradstreet had about 254,000 branded searches, while Clay had 2,470. Dun & Bradstreet made up 22.6% of all business data platform searches we track, and Clay accounted for 0.22%. ## Cite this page Brandwave. "Clay vs Dun & Bradstreet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clay-vs-dun-bradstreet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-vs-dun-bradstreet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.