---
title: "Clay vs Outreach: Which is more popular by branded search?"
description: "Which is more popular in search, Clay or Outreach? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clay-sales-vs-outreach"
publisher: "Brandwave"
---

# Clay vs Outreach: Which is more popular by branded search?

Which is more popular in search, Clay or Outreach? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clay and Outreach
- **Competitive set**: AI sales agents
- **Market**: Global
- **Month measured**: Aug 2026
- **Clay Share of Search**: 0.44%
- **Outreach Share of Search**: 0.5%

## Which is more popular in search, Clay or Outreach?

- In August 2026, Outreach had more branded searches than Clay among AI sales agents worldwide. Outreach was estimated to have 2.8K branded searches compared to Clay’s 2.4K, and held a 0.5% Share of Search versus Clay’s 0.44%.
- Outreach was ahead of Clay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among AI sales agents worldwide moved from 0.61% to 0.44%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among AI sales agents worldwide moved from 0.88% to 0.5%, and its estimated monthly branded searches moved from 3.5K to 2.8K.

## How did search popularity change for AI sales agents worldwide in August 2026?

- Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.

## Month by month

| Month | Clay estimated searches | Clay Share of Search | Clay rank | Outreach estimated searches | Outreach Share of Search | Outreach rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.61% | 5 | 3.5K | 0.88% | 3 |
| Nov 2025 | 2.4K | 0.53% | 5 | 2.7K | 0.6% | 3 |
| Dec 2025 | 1.9K | 0.51% | 5 | 2.7K | 0.72% | 3 |
| Jan 2026 | 2.4K | 0.52% | 5 | 3.2K | 0.7% | 3 |
| Feb 2026 | 2.4K | 0.52% | 5 | 3.4K | 0.73% | 3 |
| Mar 2026 | 2.4K | 0.36% | 5 | 4.3K | 0.64% | 3 |
| Apr 2026 | 2.4K | 0.3% | 5 | 4.8K | 0.6% | 3 |
| May 2026 | 2.4K | 0.36% | 4 | 3.4K | 0.51% | 3 |
| Jun 2026 | 1.9K | 0.35% | 4 | 2.9K | 0.54% | 3 |
| Jul 2026 | 1.9K | 0.35% | 4 | 2.8K | 0.52% | 3 |
| Aug 2026 | 2.4K | 0.44% | 4 | 2.8K | 0.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clay’s and Outreach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clay**: Measured on the search term “clay sales”.
- **Outreach**: Measured on the search terms “outreach io”, “outreach io app”, “outreach io cost”, “outreach io pricing”, “outreach sales engagement platform”, “outreach_io” and “outreach.io”, summed into one figure.

- [Clay profile](/demand/global-en/brands/clay-sales)
- [Outreach profile](/demand/global-en/brands/outreach)
- [All AI sales agents worldwide](/demand/global-en/categories/ai-sales-agents): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clay or Outreach?

In August 2026, Outreach had more branded searches than Clay among AI sales agents worldwide. Outreach was estimated to have 2.8K branded searches compared to Clay’s 2.4K, and held a 0.5% Share of Search versus Clay’s 0.44%.

## Cite this page

Brandwave. "Clay vs Outreach: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clay-sales-vs-outreach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-sales-vs-outreach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.