---
title: "Clay vs Cognism: Which is searched more?"
description: "Which is more popular in search, Clay or Cognism? Compare estimated monthly branded-search demand and Share of Search inside the Sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clay-sales-vs-cognism"
publisher: "Brandwave"
---

# Clay vs Cognism: Which is searched more?

Which is more popular in search, Clay or Cognism? Compare estimated monthly branded-search demand and Share of Search inside the Sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clay and Cognism
- **Competitive set**: Sales intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Clay Share of Search**: 0.26%
- **Cognism Share of Search**: 2.5%

## Which is more popular in search, Clay or Cognism?

- In August 2026, Cognism had more branded searches than Clay among sales intelligence platforms worldwide. Cognism was estimated to have 22.7K branded searches compared to Clay’s 2.4K, and held a 2.5% Share of Search versus Clay’s 0.26%.
- Cognism was ahead of Clay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among sales intelligence platforms worldwide moved from 0.28% to 0.26%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among sales intelligence platforms worldwide moved from 4.9% to 2.5%, and its estimated monthly branded searches moved from 41.6K to 22.7K.

## How did search popularity change for sales intelligence platforms worldwide in August 2026?

- Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026.

## Month by month

| Month | Clay estimated searches | Clay Share of Search | Clay rank | Cognism estimated searches | Cognism Share of Search | Cognism rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.28% | 5 | 41.6K | 4.9% | 4 |
| Nov 2025 | 2.4K | 0.28% | 5 | 34K | 3.9% | 4 |
| Dec 2025 | 1.9K | 0.25% | 5 | 22.9K | 3.1% | 4 |
| Jan 2026 | 2.4K | 0.26% | 5 | 33.9K | 3.7% | 4 |
| Feb 2026 | 2.4K | 0.26% | 5 | 34.1K | 3.7% | 4 |
| Mar 2026 | 2.4K | 0.2% | 5 | 34.1K | 2.9% | 4 |
| Apr 2026 | 2.4K | 0.18% | 5 | 33.9K | 2.6% | 4 |
| May 2026 | 2.4K | 0.22% | 5 | 27.9K | 2.5% | 4 |
| Jun 2026 | 1.9K | 0.19% | 5 | 27.8K | 2.8% | 4 |
| Jul 2026 | 1.9K | 0.19% | 5 | 27.8K | 2.8% | 4 |
| Aug 2026 | 2.4K | 0.26% | 5 | 22.7K | 2.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clay’s and Cognism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clay**: Measured on the search term “clay sales”.
- **Cognism**: Measured on the search terms “cognism”, “cognism pricing”, “cognism sales intelligence” and “cognism.com”, summed into one figure.

- [Clay profile](/demand/global-en/brands/clay-sales)
- [Cognism profile](/demand/global-en/brands/cognism)
- [All sales intelligence platforms worldwide](/demand/global-en/categories/sales-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clay or Cognism?

In August 2026, Cognism had more branded searches than Clay among sales intelligence platforms worldwide. Cognism was estimated to have 22.7K branded searches compared to Clay’s 2.4K, and held a 2.5% Share of Search versus Clay’s 0.26%.

## Cite this page

Brandwave. "Clay vs Cognism: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clay-sales-vs-cognism

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-sales-vs-cognism. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.