--- title: "Clay vs Huge: Which is searched more?" description: "Is Clay or Huge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clay-design-vs-huge" publisher: "Brandwave" --- # Clay vs Huge: Which is searched more? Is Clay or Huge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clay and Huge - **Competitive set**: UX design agencies - **Market**: Global - **Month measured**: Sep 2026 - **Clay Share of Search**: 0.64% - **Huge Share of Search**: 2.1% ## Is Clay or Huge more popular in search? - In September 2026, Huge had more branded searches than Clay among UX design agencies worldwide. Huge had about 2,900 branded searches, while Clay had 880. Huge made up 2.1% of all UX design agency searches we track, and Clay accounted for 0.64%. - Huge was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clay’s share of searches among UX design agencies worldwide moved from 0.59% to 0.64%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Huge’s share of searches among UX design agencies worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top UX design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Clay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Huge did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | MetaLab | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Eleken | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UX Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IDEO | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Frog | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | AKQA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | R/GA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about UX design agencies - Asked ChatGPT "Which UX design agency should I hire?": 1. Eleken - Asked ChatGPT "What are the best UX design agencies?": 1. Clay, 2. MetaLab, 3. IDEO, 4. UX Studio, 5. Eleken, 6. Frog - Asked ChatGPT "What's the best UX design agency for product design?": 1. Clay, 2. MetaLab, 3. Eleken, 4. UX Studio - Searched Google, AI Overview "ux design agency": named none of the brands we track Not named in any answer: AKQA, R/GA and Huge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX design agencies worldwide in September 2026? - Estimated monthly branded searches for Huge worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Clay estimated searches | Clay Share of Search | Clay rank | Huge estimated searches | Huge Share of Search | Huge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.59% | 9 | 3.6K | 2.4% | 6 | | Nov 2025 | 880 | 0.67% | 9 | 2.9K | 2.2% | 6 | | Dec 2025 | 880 | 0.8% | 9 | 2.9K | 2.7% | 6 | | Jan 2026 | 880 | 0.64% | 9 | 2.9K | 2.1% | 6 | | Feb 2026 | 880 | 0.66% | 9 | 2.9K | 2.2% | 6 | | Mar 2026 | 880 | 0.64% | 9 | 3.6K | 2.6% | 6 | | Apr 2026 | 880 | 0.67% | 9 | 2.9K | 2.2% | 6 | | May 2026 | 880 | 0.77% | 9 | 2.9K | 2.5% | 6 | | Jun 2026 | 1K | 0.82% | 7 | 2.4K | 2% | 6 | | Jul 2026 | 880 | 0.63% | 8 | 2.4K | 1.7% | 6 | | Aug 2026 | 880 | 0.71% | 8 | 2.9K | 2.3% | 6 | | Sep 2026 | 880 | 0.64% | 8 | 2.9K | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Clay’s and Huge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clay**: Measured on the search term “clay global”. - **Huge**: Measured on the search term “huge inc”. - [Clay profile](/demand/global-en/brands/clay-design) - [Huge profile](/demand/global-en/brands/huge) - [All UX design agencies worldwide](/demand/global-en/categories/ux-design-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clay or Huge more popular in search? In September 2026, Huge had more branded searches than Clay among UX design agencies worldwide. Huge had about 2,900 branded searches, while Clay had 880. Huge made up 2.1% of all UX design agency searches we track, and Clay accounted for 0.64%. ## Cite this page Brandwave. "Clay vs Huge: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clay-design-vs-huge This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clay-design-vs-huge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.