--- title: "Claude vs Microsoft Copilot: Which is more popular by branded search?" description: "Which is more popular in search, Claude or Microsoft Copilot? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/claude-vs-microsoft-copilot" publisher: "Brandwave" --- # Claude vs Microsoft Copilot: Which is more popular by branded search? Which is more popular in search, Claude or Microsoft Copilot? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Claude and Microsoft Copilot - **Competitive set**: AI chat assistants - **Market**: Global - **Month measured**: Aug 2026 - **Claude Share of Search**: 4.4% - **Microsoft Copilot Share of Search**: 1.1% ## Which is more popular in search, Claude or Microsoft Copilot? - In August 2026, Claude had more branded searches than Microsoft Copilot among AI chat assistants worldwide. Claude was estimated to have 107M branded searches compared to Microsoft Copilot’s 26.2M, and held a 4.4% Share of Search versus Microsoft Copilot’s 1.1%. - The lead changed hands once in the 11 months ending August 2026: Claude took it in February 2026. - Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide moved from 0.66% to 4.4%, and its estimated monthly branded searches moved from 15.9M to 107M. - Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chat assistants worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 38.2M to 26.2M. ## How did search popularity change for AI chat assistants worldwide in August 2026? - Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026. - Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026. ## Month by month | Month | Claude estimated searches | Claude Share of Search | Claude rank | Microsoft Copilot estimated searches | Microsoft Copilot Share of Search | Microsoft Copilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.9M | 0.66% | 7 | 38.2M | 1.6% | 3 | | Nov 2025 | 19.3M | 0.88% | 7 | 38M | 1.7% | 3 | | Dec 2025 | 15.9M | 0.72% | 7 | 31.2M | 1.4% | 3 | | Jan 2026 | 22.3M | 0.99% | 6 | 31.4M | 1.4% | 4 | | Feb 2026 | 34.2M | 1.5% | 4 | 32.1M | 1.5% | 5 | | Mar 2026 | 89.1M | 3.6% | 3 | 38.4M | 1.6% | 5 | | Apr 2026 | 111M | 4.3% | 3 | 38.2M | 1.5% | 4 | | May 2026 | 131M | 4.5% | 3 | 38.3M | 1.3% | 4 | | Jun 2026 | 121M | 4.7% | 3 | 32.6M | 1.3% | 4 | | Jul 2026 | 108M | 4.4% | 3 | 27.1M | 1.1% | 4 | | Aug 2026 | 107M | 4.4% | 3 | 26.2M | 1.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Claude’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Claude**: Measured on the search terms “ai claude”, “anthropic claude”, “anthropic claude ai”, “anthropic's claude”, “anthropics claude”, “Claude”, “claude 3.5 sonnet”, “claude 4”, “claude ai”, “claude ai anthropic”, “claude ai app”, “claude ai assistant”, “claude ai chat”, “claude ai chatbot”, “claude ai download”, “claude ai free”, “claude ai model”, “claude ai pricing”, “claude ai pro”, “claude ai subscription”, “claude anthropic”, “claude app”, “claude artifacts”, “claude artificial intelligence”, “claude chat”, “claude chatbot”, “claude cowork”, “claude design”, “claude designs”, “claude desktop”, “claude download”, “claude for chrome”, “claude for excel”, “claude free”, “claude haiku”, “claude max”, “claude models”, “claude opus”, “claude opus 4”, “claude pricing”, “claude pro”, “claude projects”, “claude sonnet”, “claude sonnet 4”, “claude subscription” and “claude.ai”, summed into one figure. - **Microsoft Copilot**: Measured on the search terms “365 copilot”, “azure copilot”, “bing copilot”, “Copilot”, “copilot 365”, “copilot ai”, “copilot ai free”, “copilot app”, “copilot bing”, “copilot business”, “copilot chat”, “copilot download”, “copilot excel”, “copilot for business”, “copilot free”, “copilot in excel”, “copilot in word”, “copilot microsoft”, “copilot microsoft com”, “copilot online”, “copilot outlook”, “copilot pro”, “copilot studio”, “copilot teams”, “copilot windows”, “copilot windows 11”, “copilot.microsoft.com”, “m365 copilot”, “microsoft 365 copilot”, “microsoft copilot”, “microsoft copilot ai”, “microsoft copilot app”, “microsoft copilot free”, “microsoft copilot pro”, “microsoft copilot studio”, “ms copilot”, “office 365 copilot” and “windows copilot”, summed into one figure. - [Claude profile](/demand/global-en/brands/claude) - [Microsoft Copilot profile](/demand/global-en/brands/microsoft-copilot) - [All AI chat assistants worldwide](/demand/global-en/categories/ai-chat-assistants): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Claude or Microsoft Copilot? In August 2026, Claude had more branded searches than Microsoft Copilot among AI chat assistants worldwide. Claude was estimated to have 107M branded searches compared to Microsoft Copilot’s 26.2M, and held a 4.4% Share of Search versus Microsoft Copilot’s 1.1%. ## Cite this page Brandwave. "Claude vs Microsoft Copilot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/claude-vs-microsoft-copilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/claude-vs-microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.