---
title: "Clarks vs UGG: Which is searched more?"
description: "Which is more popular in search, Clarks or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clarks-vs-ugg"
publisher: "Brandwave"
---

# Clarks vs UGG: Which is searched more?

Which is more popular in search, Clarks or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clarks and UGG
- **Competitive set**: Dress boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clarks Share of Search**: 12.8%
- **UGG Share of Search**: 52.3%

## Which is more popular in search, Clarks or UGG?

- In September 2026, UGG had more branded searches than Clarks among dress boots brands worldwide. UGG was estimated to have 6.1M branded searches compared to Clarks’ 1.5M, and held a 52.3% Share of Search versus Clarks’ 12.8%.
- UGG was ahead of Clarks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among dress boots brands worldwide moved from 8.8% to 12.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide moved from 53.5% to 52.3%, and its estimated monthly branded searches moved from 9.1M to 6.1M.

## How did search popularity change for dress boots brands worldwide in September 2026?

- In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
- In September 2026, Clarks lost estimated Share of Search among dress boots brands worldwide, from 18.9% to 12.8%.

## Month by month

| Month | Clarks estimated searches | Clarks Share of Search | Clarks rank | UGG estimated searches | UGG Share of Search | UGG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 8.8% | 3 | 9.1M | 53.5% | 1 |
| Nov 2025 | 1.8M | 6.7% | 3 | 16.6M | 60.6% | 1 |
| Dec 2025 | 1.5M | 6.6% | 3 | 13.6M | 59.4% | 1 |
| Jan 2026 | 1.5M | 9.6% | 4 | 7.5M | 47.7% | 1 |
| Feb 2026 | 1.2M | 12.9% | 3 | 4.1M | 43.3% | 1 |
| Mar 2026 | 1.5M | 15.9% | 4 | 2.7M | 29.1% | 1 |
| Apr 2026 | 1.5M | 20.9% | 3 | 1.8M | 25.5% | 2 |
| May 2026 | 1.5M | 21.3% | 3 | 2.2M | 31.8% | 1 |
| Jun 2026 | 1.5M | 24.1% | 2 | 1.8M | 29.4% | 1 |
| Jul 2026 | 1.5M | 21.9% | 3 | 2.2M | 32.6% | 1 |
| Aug 2026 | 1.8M | 18.9% | 3 | 4.1M | 42.2% | 1 |
| Sep 2026 | 1.5M | 12.8% | 3 | 6.1M | 52.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clarks’ and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clarks**: Measured on the search term “clarks”.
- **UGG**: Measured on the search term “ugg”.

- [Clarks profile](/demand/global-en/brands/clarks)
- [UGG profile](/demand/global-en/brands/ugg)
- [All dress boots brands worldwide](/demand/global-en/categories/dress-boots-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clarks or UGG?

In September 2026, UGG had more branded searches than Clarks among dress boots brands worldwide. UGG was estimated to have 6.1M branded searches compared to Clarks’ 1.5M, and held a 52.3% Share of Search versus Clarks’ 12.8%.

## Cite this page

Brandwave. "Clarks vs UGG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clarks-vs-ugg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clarks-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.