---
title: "Clarks vs New Balance: Which is searched more?"
description: "Which is more popular in search, Clarks or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clarks-vs-new-balance"
publisher: "Brandwave"
---

# Clarks vs New Balance: Which is searched more?

Which is more popular in search, Clarks or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clarks and New Balance
- **Competitive set**: Casual shoes brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clarks Share of Search**: 2%
- **New Balance Share of Search**: 14.9%

## Which is more popular in search, Clarks or New Balance?

- In September 2026, New Balance had more branded searches than Clarks among casual shoes brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Clarks’ 1.5M, and held a 14.9% Share of Search versus Clarks’ 2%.
- New Balance was ahead of Clarks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among casual shoes brands worldwide moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide moved from 17.3% to 14.9%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

## How did search popularity change for casual shoes brands worldwide in September 2026?

- In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.9% to 14.9%.

## Month by month

| Month | Clarks estimated searches | Clarks Share of Search | Clarks rank | New Balance estimated searches | New Balance Share of Search | New Balance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 1.9% | 6 | 13.6M | 17.3% | 3 |
| Nov 2025 | 1.8M | 1.8% | 6 | 16.6M | 16% | 3 |
| Dec 2025 | 1.5M | 1.7% | 6 | 13.6M | 15.3% | 3 |
| Jan 2026 | 1.5M | 1.9% | 6 | 11.1M | 14% | 3 |
| Feb 2026 | 1.2M | 1.7% | 6 | 11.1M | 15.3% | 3 |
| Mar 2026 | 1.5M | 1.7% | 6 | 13.6M | 15.1% | 3 |
| Apr 2026 | 1.5M | 1.9% | 6 | 13.6M | 17.1% | 3 |
| May 2026 | 1.5M | 1.8% | 6 | 11.1M | 13% | 4 |
| Jun 2026 | 1.5M | 1.9% | 6 | 11.1M | 14.3% | 3 |
| Jul 2026 | 1.5M | 1.9% | 6 | 11.1M | 14.1% | 3 |
| Aug 2026 | 1.8M | 2.1% | 6 | 13.6M | 15.9% | 3 |
| Sep 2026 | 1.5M | 2% | 6 | 11.1M | 14.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clarks’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clarks**: Measured on the search term “clarks”.
- **New Balance**: Measured on the search term “new balance”.

- [Clarks profile](/demand/global-en/brands/clarks)
- [New Balance profile](/demand/global-en/brands/new-balance)
- [All casual shoes brands worldwide](/demand/global-en/categories/casual-shoes-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clarks or New Balance?

In September 2026, New Balance had more branded searches than Clarks among casual shoes brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Clarks’ 1.5M, and held a 14.9% Share of Search versus Clarks’ 2%.

## Cite this page

Brandwave. "Clarks vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clarks-vs-new-balance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clarks-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.