---
title: "Clarks vs KEEN: Which is searched more?"
description: "Which is more popular in search, Clarks or KEEN? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clarks-vs-keen-footwear"
publisher: "Brandwave"
---

# Clarks vs KEEN: Which is searched more?

Which is more popular in search, Clarks or KEEN? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clarks and KEEN
- **Competitive set**: Waterproof boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clarks Share of Search**: 17.3%
- **KEEN Share of Search**: 0.17%

## Which is more popular in search, Clarks or KEEN?

- In September 2026, Clarks had more branded searches than KEEN among waterproof boots brands worldwide. Clarks was estimated to have 1.5M branded searches compared to KEEN’s 14.8K, and held a 17.3% Share of Search versus KEEN’s 0.17%.
- Clarks was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among waterproof boots brands worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, KEEN’s estimated Share of Search among waterproof boots brands worldwide held steady at 0.17%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for waterproof boots brands worldwide in September 2026?

- In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 20.4% to 17.3%.

## Month by month

| Month | Clarks estimated searches | Clarks Share of Search | Clarks rank | KEEN estimated searches | KEEN Share of Search | KEEN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 17.1% | 2 | 14.8K | 0.17% | 7 |
| Nov 2025 | 1.8M | 16.4% | 2 | 14.8K | 0.13% | 7 |
| Dec 2025 | 1.5M | 16% | 2 | 14.8K | 0.16% | 7 |
| Jan 2026 | 1.5M | 16.9% | 2 | 14.8K | 0.17% | 7 |
| Feb 2026 | 1.2M | 17% | 2 | 14.8K | 0.21% | 7 |
| Mar 2026 | 1.5M | 17.4% | 2 | 14.8K | 0.17% | 7 |
| Apr 2026 | 1.5M | 17.4% | 2 | 14.8K | 0.17% | 7 |
| May 2026 | 1.5M | 15.1% | 2 | 14.8K | 0.15% | 7 |
| Jun 2026 | 1.5M | 17.5% | 2 | 14.8K | 0.17% | 7 |
| Jul 2026 | 1.5M | 20.4% | 2 | 14.8K | 0.2% | 7 |
| Aug 2026 | 1.8M | 20.4% | 2 | 14.8K | 0.17% | 7 |
| Sep 2026 | 1.5M | 17.3% | 2 | 14.8K | 0.17% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clarks’ and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clarks**: Measured on the search term “clarks”.
- **KEEN**: Measured on the search term “hiking boots keen”.

- [Clarks profile](/demand/global-en/brands/clarks)
- [KEEN profile](/demand/global-en/brands/keen-footwear)
- [All waterproof boots brands worldwide](/demand/global-en/categories/waterproof-boots-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clarks or KEEN?

In September 2026, Clarks had more branded searches than KEEN among waterproof boots brands worldwide. Clarks was estimated to have 1.5M branded searches compared to KEEN’s 14.8K, and held a 17.3% Share of Search versus KEEN’s 0.17%.

## Cite this page

Brandwave. "Clarks vs KEEN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clarks-vs-keen-footwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clarks-vs-keen-footwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.