---
title: "Clark vs Crown: Which is more popular by branded search?"
description: "Which is more popular in search, Clark or Crown? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clark-vs-crown"
publisher: "Brandwave"
---

# Clark vs Crown: Which is more popular by branded search?

Which is more popular in search, Clark or Crown? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clark and Crown
- **Competitive set**: Forklift brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Clark Share of Search**: 0.05%
- **Crown Share of Search**: 0.11%

## Which is more popular in search, Clark or Crown?

- In August 2026, Crown had more branded searches than Clark among forklift brands worldwide. Crown was estimated to have 12.1K branded searches compared to Clark’s 5.4K, and held a 0.11% Share of Search versus Clark’s 0.05%.
- Crown was ahead of Clark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clark’s estimated Share of Search among forklift brands worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Crown’s estimated Share of Search among forklift brands worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for forklift brands worldwide in August 2026?

- Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Clark estimated searches | Clark Share of Search | Clark rank | Crown estimated searches | Crown Share of Search | Crown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.07% | 4 | 14.8K | 0.13% | 3 |
| Nov 2025 | 5.4K | 0.05% | 4 | 12.1K | 0.11% | 3 |
| Dec 2025 | 5.4K | 0.05% | 4 | 12.1K | 0.11% | 3 |
| Jan 2026 | 8.1K | 0.06% | 4 | 14.8K | 0.11% | 3 |
| Feb 2026 | 6.6K | 0.06% | 4 | 12.1K | 0.11% | 3 |
| Mar 2026 | 6.6K | 0.06% | 4 | 14.8K | 0.13% | 3 |
| Apr 2026 | 6.6K | 0.06% | 4 | 14.8K | 0.13% | 3 |
| May 2026 | 5.4K | 0.05% | 4 | 12.1K | 0.11% | 3 |
| Jun 2026 | 5.4K | 0.05% | 4 | 14.8K | 0.13% | 3 |
| Jul 2026 | 5.4K | 0.05% | 4 | 12.1K | 0.11% | 3 |
| Aug 2026 | 5.4K | 0.05% | 4 | 12.1K | 0.11% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clark’s and Crown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clark**: Measured on the search term “clark forklifts”.
- **Crown**: Measured on the search term “crown fork lift”.

- [Clark profile](/demand/global-en/brands/clark)
- [Crown profile](/demand/global-en/brands/crown)
- [All forklift brands worldwide](/demand/global-en/categories/forklift-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clark or Crown?

In August 2026, Crown had more branded searches than Clark among forklift brands worldwide. Crown was estimated to have 12.1K branded searches compared to Clark’s 5.4K, and held a 0.11% Share of Search versus Clark’s 0.05%.

## Cite this page

Brandwave. "Clark vs Crown: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clark-vs-crown

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clark-vs-crown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.