--- title: "Clairol vs Wella Professionals: Which is searched more?" description: "Is Clairol or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair dye brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/clairol-vs-wella-professionals" publisher: "Brandwave" --- # Clairol vs Wella Professionals: Which is searched more? Is Clairol or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair dye brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clairol and Wella Professionals - **Competitive set**: Hair dye brands - **Market**: Global - **Month measured**: Sep 2026 - **Clairol Share of Search**: 0.67% - **Wella Professionals Share of Search**: 0.97% ## Is Clairol or Wella Professionals more popular in search? - In September 2026, Wella Professionals had more branded searches than Clairol among hair dye brands worldwide. Wella Professionals had about 17,500 branded searches, while Clairol had 12,100. Wella Professionals made up 0.97% of all hair dye brand searches we track, and Clairol accounted for 0.67%. - Wella Professionals was ahead of Clairol in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clairol’s share of searches among hair dye brands worldwide moved from 0.77% to 0.67%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%, and its estimated monthly branded searches moved from 18.7K to 17.5K. ## Top hair dye brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clairol appeared in all five answers. Wella Professionals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clairol was listed before Wella Professionals in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oreal | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Clairol | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Revlon | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Garnier | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Schwarzkopf | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wella Professionals | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hair dye brands - Asked ChatGPT "Which hair dye brand should I buy?": 1. Revlon, 2. Clairol, 3. Schwarzkopf - Asked ChatGPT "What are the best hair dye brands?": 1. L'Oreal, 2. Clairol, 3. Wella Professionals, 4. Garnier, 5. Schwarzkopf, 6. Revlon - Asked ChatGPT "What's the best hair dye brand for covering grey hair?": 1. L'Oreal, 2. Revlon, 3. Clairol - Searched Google, AI Overview "hair dye brands": 1. L'Oreal, 2. Garnier, 3. Clairol, 4. Schwarzkopf, 5. Wella Professionals - Searched Google, AI Overview "best hair dye": 1. Revlon, 2. Clairol Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair dye brands worldwide in September 2026? - Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Clairol estimated searches | Clairol Share of Search | Clairol rank | Wella Professionals estimated searches | Wella Professionals Share of Search | Wella Professionals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.77% | 5 | 18.7K | 0.97% | 4 | | Nov 2025 | 12.1K | 0.66% | 5 | 15.3K | 0.84% | 4 | | Dec 2025 | 12.1K | 0.66% | 5 | 15.3K | 0.84% | 4 | | Jan 2026 | 12.1K | 0.66% | 5 | 16.5K | 0.91% | 4 | | Feb 2026 | 9.9K | 0.56% | 5 | 15.3K | 0.86% | 4 | | Mar 2026 | 9.9K | 0.52% | 6 | 18.7K | 0.98% | 4 | | Apr 2026 | 9.9K | 0.53% | 5 | 18.7K | 0.99% | 4 | | May 2026 | 8.1K | 0.43% | 6 | 15.3K | 0.82% | 4 | | Jun 2026 | 9.9K | 0.54% | 6 | 16.5K | 0.89% | 4 | | Jul 2026 | 9.9K | 0.53% | 6 | 15.3K | 0.81% | 4 | | Aug 2026 | 12.1K | 0.64% | 5 | 17.5K | 0.92% | 4 | | Sep 2026 | 12.1K | 0.67% | 5 | 17.5K | 0.97% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Clairol’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clairol**: Measured on the search term “clairol hair dye”. - **Wella Professionals**: Measured on the search terms “wella color” and “wella hair dye”, summed into one figure. - [Clairol profile](/demand/global-en/brands/clairol) - [Wella Professionals profile](/demand/global-en/brands/wella-professionals) - [All hair dye brands worldwide](/demand/global-en/categories/hair-dye-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clairol or Wella Professionals more popular in search? In September 2026, Wella Professionals had more branded searches than Clairol among hair dye brands worldwide. Wella Professionals had about 17,500 branded searches, while Clairol had 12,100. Wella Professionals made up 0.97% of all hair dye brand searches we track, and Clairol accounted for 0.67%. ## Cite this page Brandwave. "Clairol vs Wella Professionals: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clairol-vs-wella-professionals This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clairol-vs-wella-professionals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.