---
title: "Clairol vs Redken: Which is searched more?"
description: "Which is more popular in search, Clairol or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clairol-vs-redken"
publisher: "Brandwave"
---

# Clairol vs Redken: Which is searched more?

Which is more popular in search, Clairol or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clairol and Redken
- **Competitive set**: Hair color brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clairol Share of Search**: 2.2%
- **Redken Share of Search**: 54%

## Which is more popular in search, Clairol or Redken?

- In September 2026, Redken had more branded searches than Clairol among hair color brands worldwide. Redken was estimated to have 301K branded searches compared to Clairol’s 12.1K, and held a 54% Share of Search versus Clairol’s 2.2%.
- Redken was ahead of Clairol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clairol’s estimated Share of Search among hair color brands worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among hair color brands worldwide moved from 49.4% to 54%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for hair color brands worldwide in September 2026?

- Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

## Month by month

| Month | Clairol estimated searches | Clairol Share of Search | Clairol rank | Redken estimated searches | Redken Share of Search | Redken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 2.4% | 4 | 301K | 49.4% | 1 |
| Nov 2025 | 12.1K | 1.8% | 4 | 368K | 55.2% | 1 |
| Dec 2025 | 12.1K | 1.8% | 4 | 368K | 54.6% | 1 |
| Jan 2026 | 12.1K | 1.8% | 4 | 368K | 54.6% | 1 |
| Feb 2026 | 9.9K | 1.8% | 5 | 301K | 54.1% | 1 |
| Mar 2026 | 9.9K | 1.6% | 6 | 368K | 58.4% | 1 |
| Apr 2026 | 9.9K | 1.8% | 4 | 301K | 53.9% | 1 |
| May 2026 | 8.1K | 1.5% | 5 | 301K | 54.7% | 1 |
| Jun 2026 | 9.9K | 1.9% | 5 | 301K | 57.9% | 1 |
| Jul 2026 | 9.9K | 1.7% | 6 | 301K | 53.2% | 1 |
| Aug 2026 | 12.1K | 2.2% | 4 | 301K | 53.7% | 1 |
| Sep 2026 | 12.1K | 2.2% | 4 | 301K | 54% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clairol’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clairol**: Measured on the search term “clairol hair dye”.
- **Redken**: Measured on the search term “redken”.

- [Clairol profile](/demand/global-en/brands/clairol)
- [Redken profile](/demand/global-en/brands/redken)
- [All hair color brands worldwide](/demand/global-en/categories/hair-color-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clairol or Redken?

In September 2026, Redken had more branded searches than Clairol among hair color brands worldwide. Redken was estimated to have 301K branded searches compared to Clairol’s 12.1K, and held a 54% Share of Search versus Clairol’s 2.2%.

## Cite this page

Brandwave. "Clairol vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/clairol-vs-redken

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clairol-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.