---
title: "Clairol vs Garnier: Which is more popular by branded search?"
description: "Which is more popular in search, Clairol or Garnier? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/clairol-vs-garnier"
publisher: "Brandwave"
---

# Clairol vs Garnier: Which is more popular by branded search?

Which is more popular in search, Clairol or Garnier? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clairol and Garnier
- **Competitive set**: Hair colour
- **Market**: Global
- **Month measured**: Aug 2026
- **Clairol Share of Search**: 0.68%
- **Garnier Share of Search**: 30.8%

## Which is more popular in search, Clairol or Garnier?

- In August 2026, Garnier had more branded searches than Clairol among hair colour worldwide. Garnier was estimated to have 550K branded searches compared to Clairol’s 12.1K, and held a 30.8% Share of Search versus Clairol’s 0.68%.
- Garnier was ahead of Clairol in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour worldwide moved from 0.72% to 0.68%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide moved from 26.8% to 30.8%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for hair colour worldwide in August 2026?

- In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.

## Month by month

| Month | Clairol estimated searches | Clairol Share of Search | Clairol rank | Garnier estimated searches | Garnier Share of Search | Garnier rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.72% | 4 | 550K | 26.8% | 2 |
| Nov 2025 | 12.1K | 0.62% | 4 | 450K | 23.1% | 2 |
| Dec 2025 | 12.1K | 0.62% | 4 | 450K | 23.1% | 2 |
| Jan 2026 | 12.1K | 0.62% | 4 | 450K | 23.1% | 2 |
| Feb 2026 | 9.9K | 0.52% | 5 | 450K | 23.6% | 2 |
| Mar 2026 | 9.9K | 0.49% | 6 | 550K | 27.4% | 2 |
| Apr 2026 | 9.9K | 0.49% | 4 | 550K | 27.5% | 2 |
| May 2026 | 8.1K | 0.41% | 5 | 550K | 27.5% | 2 |
| Jun 2026 | 9.9K | 0.57% | 5 | 550K | 31.5% | 2 |
| Jul 2026 | 9.9K | 0.55% | 6 | 550K | 30.8% | 2 |
| Aug 2026 | 12.1K | 0.68% | 4 | 550K | 30.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clairol’s and Garnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clairol**: Measured on the search term “clairol hair dye”.
- **Garnier**: Measured on the search term “garnier”.

- [Clairol profile](/demand/global-en/brands/clairol)
- [Garnier profile](/demand/global-en/brands/garnier)
- [All hair colour worldwide](/demand/global-en/categories/hair-colour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clairol or Garnier?

In August 2026, Garnier had more branded searches than Clairol among hair colour worldwide. Garnier was estimated to have 550K branded searches compared to Clairol’s 12.1K, and held a 30.8% Share of Search versus Clairol’s 0.68%.

## Cite this page

Brandwave. "Clairol vs Garnier: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/clairol-vs-garnier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/clairol-vs-garnier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.