---
title: "CLAAS vs Kubota: Which is more popular by branded search?"
description: "Which is more popular in search, CLAAS or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/claas-vs-kubota"
publisher: "Brandwave"
---

# CLAAS vs Kubota: Which is more popular by branded search?

Which is more popular in search, CLAAS or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CLAAS and Kubota
- **Competitive set**: Tractor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **CLAAS Share of Search**: 6.9%
- **Kubota Share of Search**: 23.2%

## Which is more popular in search, CLAAS or Kubota?

- In August 2026, Kubota had more branded searches than CLAAS among tractor brands worldwide. Kubota was estimated to have 368K branded searches compared to CLAAS’s 110K, and held a 23.2% Share of Search versus CLAAS’s 6.9%.
- Kubota was ahead of CLAAS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands worldwide moved from 9.7% to 6.9%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide moved from 26.6% to 23.2%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for tractor brands worldwide in August 2026?

- In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%.
- In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.

## Month by month

| Month | CLAAS estimated searches | CLAAS Share of Search | CLAAS rank | Kubota estimated searches | Kubota Share of Search | Kubota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 9.7% | 4 | 450K | 26.6% | 2 |
| Nov 2025 | 165K | 10.2% | 4 | 368K | 22.7% | 2 |
| Dec 2025 | 135K | 8.1% | 4 | 368K | 22.1% | 2 |
| Jan 2026 | 110K | 6.7% | 4 | 368K | 22.5% | 2 |
| Feb 2026 | 110K | 6.9% | 4 | 368K | 23% | 2 |
| Mar 2026 | 110K | 6.4% | 4 | 450K | 26.2% | 2 |
| Apr 2026 | 110K | 6.5% | 4 | 450K | 26.8% | 2 |
| May 2026 | 110K | 6.5% | 4 | 450K | 26.6% | 2 |
| Jun 2026 | 110K | 7.1% | 4 | 450K | 29.1% | 2 |
| Jul 2026 | 135K | 8.9% | 4 | 368K | 24.4% | 2 |
| Aug 2026 | 110K | 6.9% | 4 | 368K | 23.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CLAAS’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CLAAS**: Measured on the search term “claas”.
- **Kubota**: Measured on the search term “kubota”.

- [CLAAS profile](/demand/global-en/brands/claas)
- [Kubota profile](/demand/global-en/brands/kubota)
- [All tractor brands worldwide](/demand/global-en/categories/tractor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CLAAS or Kubota?

In August 2026, Kubota had more branded searches than CLAAS among tractor brands worldwide. Kubota was estimated to have 368K branded searches compared to CLAAS’s 110K, and held a 23.2% Share of Search versus CLAAS’s 6.9%.

## Cite this page

Brandwave. "CLAAS vs Kubota: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/claas-vs-kubota

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/claas-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.