---
title: "CIVIVI vs Kershaw: Which is searched more?"
description: "Is CIVIVI or Kershaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/civivi-vs-kershaw"
publisher: "Brandwave"
---

# CIVIVI vs Kershaw: Which is searched more?

Is CIVIVI or Kershaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CIVIVI and Kershaw
- **Competitive set**: Pocket knife brands
- **Market**: Global
- **Month measured**: Sep 2026
- **CIVIVI Share of Search**: 2.6%
- **Kershaw Share of Search**: 4.8%

## Is CIVIVI or Kershaw more popular in search?

- In September 2026, Kershaw had more branded searches than CIVIVI among pocket knife brands worldwide. Kershaw had about 40,500 branded searches, while CIVIVI had 22,200. Kershaw made up 4.8% of all pocket knife brand searches we track, and CIVIVI accounted for 2.6%.
- Kershaw was ahead of CIVIVI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CIVIVI’s share of searches among pocket knife brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Kershaw’s share of searches among pocket knife brands worldwide moved from 17.7% to 4.8%, and its estimated monthly branded searches moved from 201K to 40.5K.

## How did search popularity change for pocket knife brands worldwide in September 2026?

- In September 2026, Kershaw lost share of searches among pocket knife brands worldwide, from 5.6% to 4.8%.

## Month by month

| Month | CIVIVI estimated searches | CIVIVI Share of Search | CIVIVI rank | Kershaw estimated searches | Kershaw Share of Search | Kershaw rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 2% | 7 | 201K | 17.7% | 3 |
| Nov 2025 | 27.1K | 2.1% | 7 | 165K | 12.6% | 3 |
| Dec 2025 | 27.1K | 2.1% | 7 | 60.5K | 4.7% | 6 |
| Jan 2026 | 27.1K | 3% | 7 | 60.5K | 6.7% | 5 |
| Feb 2026 | 18.1K | 2.4% | 7 | 40.5K | 5.4% | 6 |
| Mar 2026 | 22.2K | 2.6% | 7 | 74K | 8.6% | 4 |
| Apr 2026 | 22.2K | 2.7% | 7 | 49.5K | 6.1% | 6 |
| May 2026 | 22.2K | 2.6% | 7 | 40.5K | 4.7% | 6 |
| Jun 2026 | 22.2K | 2.5% | 7 | 49.5K | 5.6% | 6 |
| Jul 2026 | 22.2K | 2.7% | 7 | 40.5K | 4.9% | 6 |
| Aug 2026 | 22.2K | 2.5% | 7 | 49.5K | 5.6% | 6 |
| Sep 2026 | 22.2K | 2.6% | 7 | 40.5K | 4.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using CIVIVI’s and Kershaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CIVIVI**: Measured on the search term “civivi”.
- **Kershaw**: Measured on the search term “kershaw”.

- [CIVIVI profile](/demand/global-en/brands/civivi)
- [Kershaw profile](/demand/global-en/brands/kershaw)
- [All pocket knife brands worldwide](/demand/global-en/categories/pocket-knife-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is CIVIVI or Kershaw more popular in search?

In September 2026, Kershaw had more branded searches than CIVIVI among pocket knife brands worldwide. Kershaw had about 40,500 branded searches, while CIVIVI had 22,200. Kershaw made up 4.8% of all pocket knife brand searches we track, and CIVIVI accounted for 2.6%.

## Cite this page

Brandwave. "CIVIVI vs Kershaw: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/civivi-vs-kershaw

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/civivi-vs-kershaw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.