---
title: "Civitatis vs Musement: Which is more popular by branded search?"
description: "Which is more popular in search, Civitatis or Musement? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/civitatis-vs-musement"
publisher: "Brandwave"
---

# Civitatis vs Musement: Which is more popular by branded search?

Which is more popular in search, Civitatis or Musement? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Civitatis and Musement
- **Competitive set**: Tour booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Civitatis Share of Search**: 13.4%
- **Musement Share of Search**: 0.2%

## Which is more popular in search, Civitatis or Musement?

- In August 2026, Civitatis had more branded searches than Musement among tour booking platforms worldwide. Civitatis was estimated to have 550K branded searches compared to Musement’s 8.1K, and held a 13.4% Share of Search versus Musement’s 0.2%.
- Civitatis was ahead of Musement in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Civitatis’ estimated Share of Search among tour booking platforms worldwide moved from 13.6% to 13.4%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, Musement’s estimated Share of Search among tour booking platforms worldwide moved from 0.3% to 0.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for tour booking platforms worldwide in August 2026?

- In August 2026, Civitatis gained estimated Share of Search among tour booking platforms worldwide, from 11.9% to 13.4%.
- Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Month by month

| Month | Civitatis estimated searches | Civitatis Share of Search | Civitatis rank | Musement estimated searches | Musement Share of Search | Musement rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 13.6% | 4 | 9.9K | 0.3% | 5 |
| Nov 2025 | 450K | 14.1% | 4 | 9.9K | 0.31% | 5 |
| Dec 2025 | 368K | 11.9% | 4 | 9.9K | 0.32% | 5 |
| Jan 2026 | 450K | 12.5% | 4 | 9.9K | 0.27% | 5 |
| Feb 2026 | 450K | 13.6% | 4 | 12.1K | 0.37% | 5 |
| Mar 2026 | 450K | 12.5% | 4 | 12.1K | 0.34% | 5 |
| Apr 2026 | 450K | 12.5% | 4 | 9.9K | 0.27% | 5 |
| May 2026 | 450K | 12.5% | 4 | 9.9K | 0.27% | 5 |
| Jun 2026 | 450K | 12.5% | 4 | 9.9K | 0.27% | 5 |
| Jul 2026 | 450K | 11.9% | 4 | 9.9K | 0.26% | 5 |
| Aug 2026 | 550K | 13.4% | 4 | 8.1K | 0.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Civitatis’ and Musement’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Civitatis**: Measured on the search term “civitatis”.
- **Musement**: Measured on the search term “musement”.

- [Civitatis profile](/demand/global-en/brands/civitatis)
- [Musement profile](/demand/global-en/brands/musement)
- [All tour booking platforms worldwide](/demand/global-en/categories/tour-booking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Civitatis or Musement?

In August 2026, Civitatis had more branded searches than Musement among tour booking platforms worldwide. Civitatis was estimated to have 550K branded searches compared to Musement’s 8.1K, and held a 13.4% Share of Search versus Musement’s 0.2%.

## Cite this page

Brandwave. "Civitatis vs Musement: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/civitatis-vs-musement

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/civitatis-vs-musement. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.