--- title: "Citizen vs Texas Instruments: Which is searched more?" description: "Is Citizen or Texas Instruments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calculator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/citizen-vs-texas-instruments" publisher: "Brandwave" --- # Citizen vs Texas Instruments: Which is searched more? Is Citizen or Texas Instruments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calculator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Citizen and Texas Instruments - **Competitive set**: Calculator brands - **Market**: Global - **Month measured**: Sep 2026 - **Citizen Share of Search**: 1.8% - **Texas Instruments Share of Search**: 37.3% ## Is Citizen or Texas Instruments more popular in search? - In September 2026, Texas Instruments had more branded searches than Citizen among calculator brands worldwide. Texas Instruments had about 246,000 branded searches, while Citizen had 12,100. Texas Instruments made up 37.3% of all calculator brand searches we track, and Citizen accounted for 1.8%. - Texas Instruments was ahead of Citizen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Citizen’s share of searches among calculator brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Texas Instruments’ share of searches among calculator brands worldwide moved from 45.7% to 37.3%, and its estimated monthly branded searches held steady at 246K. ## Top calculator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Texas Instruments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Citizen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Texas Instruments was listed before Citizen in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Casio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Texas Instruments | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sharp | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | HP | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Canon | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | NumWorks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Citizen | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about calculator brands - Asked ChatGPT "Which calculator brand should I buy?": 1. Texas Instruments, 2. Casio, 3. HP - Asked ChatGPT "What are the best calculator brands?": 1. Texas Instruments, 2. Casio, 3. HP, 4. Sharp, 5. NumWorks - Asked ChatGPT "What's the best calculator brand for school and office work?": 1. Casio, 2. Texas Instruments, 3. Canon, 4. Sharp - Searched Google, AI Overview "calculator brands": 1. Texas Instruments, 2. Casio, 3. HP, 4. Canon, 5. Sharp, 6. Citizen - Searched Google, AI Overview "calculator for office": 1. Casio, 2. Sharp, 3. Canon Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for calculator brands worldwide in September 2026? - In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches. - In September 2026, Texas Instruments lost share of searches among calculator brands worldwide, from 66.8% to 37.3%. - In September 2026, Citizen lost share of searches among calculator brands worldwide, from 4% to 1.8%. ## Month by month | Month | Citizen estimated searches | Citizen Share of Search | Citizen rank | Texas Instruments estimated searches | Texas Instruments Share of Search | Texas Instruments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.2% | 4 | 246K | 45.7% | 2 | | Nov 2025 | 12.1K | 2.2% | 3 | 201K | 36.9% | 2 | | Dec 2025 | 9.9K | 2% | 4 | 201K | 41.6% | 2 | | Jan 2026 | 9.9K | 1.8% | 4 | 201K | 36.7% | 2 | | Feb 2026 | 9.9K | 2.2% | 4 | 201K | 45.4% | 2 | | Mar 2026 | 9.9K | 1.8% | 4 | 201K | 37% | 2 | | Apr 2026 | 9.9K | 2.2% | 4 | 201K | 45.5% | 2 | | May 2026 | 9.9K | 1.9% | 4 | 246K | 46.2% | 2 | | Jun 2026 | 12.1K | 3.2% | 3 | 201K | 53.8% | 1 | | Jul 2026 | 14.8K | 5.2% | 3 | 201K | 70.8% | 1 | | Aug 2026 | 14.8K | 4% | 3 | 246K | 66.8% | 1 | | Sep 2026 | 12.1K | 1.8% | 3 | 246K | 37.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Citizen’s and Texas Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Citizen**: Measured on the search term “citizen calculator”. - **Texas Instruments**: Measured on the search term “texas instruments”. - [Citizen profile](/demand/global-en/brands/citizen) - [Texas Instruments profile](/demand/global-en/brands/texas-instruments) - [All calculator brands worldwide](/demand/global-en/categories/calculator-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Citizen or Texas Instruments more popular in search? In September 2026, Texas Instruments had more branded searches than Citizen among calculator brands worldwide. Texas Instruments had about 246,000 branded searches, while Citizen had 12,100. Texas Instruments made up 37.3% of all calculator brand searches we track, and Citizen accounted for 1.8%. ## Cite this page Brandwave. "Citizen vs Texas Instruments: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/citizen-vs-texas-instruments This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/citizen-vs-texas-instruments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.