---
title: "Citation Machine vs EndNote: Which is searched more?"
description: "Which is more popular in search, Citation Machine or EndNote? Compare estimated monthly branded-search demand and Share of Search inside the Citation and reference tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/citation-machine-vs-endnote"
publisher: "Brandwave"
---

# Citation Machine vs EndNote: Which is searched more?

Which is more popular in search, Citation Machine or EndNote? Compare estimated monthly branded-search demand and Share of Search inside the Citation and reference tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Citation Machine and EndNote
- **Competitive set**: Citation and reference tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Citation Machine Share of Search**: 18%
- **EndNote Share of Search**: 5.4%

## Which is more popular in search, Citation Machine or EndNote?

- In September 2026, Citation Machine had more branded searches than EndNote among citation and reference tools worldwide. Citation Machine was estimated to have 450K branded searches compared to EndNote’s 135K, and held an 18% Share of Search versus EndNote’s 5.4%.
- Citation Machine was ahead of EndNote in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Citation Machine’s estimated Share of Search among citation and reference tools worldwide moved from 22.4% to 18%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, EndNote’s estimated Share of Search among citation and reference tools worldwide moved from 5.5% to 5.4%, and its estimated monthly branded searches moved from 201K to 135K.

## How did search popularity change for citation and reference tools worldwide in September 2026?

- In September 2026, Citation Machine gained estimated Share of Search among citation and reference tools worldwide, from 13.3% to 18%.
- In September 2026, EndNote lost estimated Share of Search among citation and reference tools worldwide, from 7.3% to 5.4%.

## Month by month

| Month | Citation Machine estimated searches | Citation Machine Share of Search | Citation Machine rank | EndNote estimated searches | EndNote Share of Search | EndNote rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 22.4% | 2 | 201K | 5.5% | 5 |
| Nov 2025 | 823K | 23.8% | 1 | 165K | 4.8% | 5 |
| Dec 2025 | 550K | 22.3% | 2 | 135K | 5.5% | 5 |
| Jan 2026 | 450K | 19.9% | 3 | 135K | 6% | 5 |
| Feb 2026 | 673K | 25.8% | 1 | 135K | 5.2% | 5 |
| Mar 2026 | 673K | 21.9% | 3 | 201K | 6.5% | 5 |
| Apr 2026 | 673K | 22.3% | 2 | 165K | 5.5% | 5 |
| May 2026 | 450K | 18.1% | 4 | 135K | 5.4% | 5 |
| Jun 2026 | 301K | 17.9% | 4 | 110K | 6.5% | 5 |
| Jul 2026 | 301K | 22.8% | 2 | 90.5K | 6.9% | 5 |
| Aug 2026 | 201K | 13.3% | 4 | 110K | 7.3% | 5 |
| Sep 2026 | 450K | 18% | 4 | 135K | 5.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Citation Machine’s and EndNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Citation Machine**: Measured on the search term “citation machine”.
- **EndNote**: Measured on the search term “endnote”.

- [Citation Machine profile](/demand/global-en/brands/citation-machine)
- [EndNote profile](/demand/global-en/brands/endnote)
- [All citation and reference tools worldwide](/demand/global-en/categories/citation-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Citation Machine or EndNote?

In September 2026, Citation Machine had more branded searches than EndNote among citation and reference tools worldwide. Citation Machine was estimated to have 450K branded searches compared to EndNote’s 135K, and held an 18% Share of Search versus EndNote’s 5.4%.

## Cite this page

Brandwave. "Citation Machine vs EndNote: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/citation-machine-vs-endnote

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/citation-machine-vs-endnote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.