--- title: "Citadel vs Scale75: Which is more popular?" description: "Is Citadel or Scale75 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/citadel-vs-scale75" publisher: "Brandwave" --- # Citadel vs Scale75: Which is more popular? Is Citadel or Scale75 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Miniature paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Citadel and Scale75 - **Competitive set**: Miniature paint brands - **Market**: Global - **Month measured**: Oct 2026 - **Citadel Share of Search**: 8.3% - **Scale75 Share of Search**: 2.4% ## Is Citadel or Scale75 more popular in search? - In October 2026, Citadel had more branded searches than Scale75 among miniature paint brands worldwide. Citadel had about 12,100 branded searches, while Scale75 had 3,490. Citadel made up 8.3% of all miniature paint brand searches we track, and Scale75 accounted for 2.4%. - Citadel was ahead of Scale75 in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide moved from 11.6% to 8.3%, and its estimated monthly branded searches moved from 22.2K to 12.1K. - Across the 12 months ending October 2026, Scale75’s share of searches among miniature paint brands worldwide moved from 3.3% to 2.4%, and its estimated monthly branded searches moved from 6.3K to 3.5K. ## Top miniature paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Citadel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Scale75 did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about miniature paint brands - Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies - Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies - Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo - Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for miniature paint brands worldwide in October 2026? - In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%. - Estimated monthly branded searches for Scale75 worldwide fell 44.4% over 12 measured months, from 6.3K to 3.5K in October 2026. ## How has branded search for Citadel and Scale75 changed worldwide over the last 12 months? | Month | Citadel estimated searches | Citadel Share of Search | Citadel rank | Scale75 estimated searches | Scale75 Share of Search | Scale75 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 11.6% | 4 | 6.3K | 3.3% | 8 | | Dec 2025 | 22.2K | 13.1% | 4 | 4.3K | 2.6% | 8 | | Jan 2026 | 27.1K | 14.5% | 4 | 4.5K | 2.4% | 8 | | Feb 2026 | 18.1K | 11.4% | 4 | 4.3K | 2.7% | 8 | | Mar 2026 | 22.2K | 13.5% | 4 | 3.6K | 2.2% | 8 | | Apr 2026 | 18.1K | 11.6% | 4 | 3.6K | 2.3% | 8 | | May 2026 | 14.8K | 9.9% | 4 | 3.5K | 2.3% | 8 | | Jun 2026 | 14.8K | 10.2% | 4 | 3K | 2.1% | 8 | | Jul 2026 | 14.8K | 9.9% | 4 | 6.1K | 4.1% | 8 | | Aug 2026 | 14.8K | 9.2% | 4 | 4.3K | 2.7% | 8 | | Sep 2026 | 14.8K | 10.2% | 5 | 3K | 2.1% | 8 | | Oct 2026 | 12.1K | 8.3% | 5 | 3.5K | 2.4% | 8 | ## How are Citadel’s and Scale75’s branded searches counted? Brandwave collects information about searches that people make online using Citadel’s and Scale75’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Citadel**: Measured on the search term “citadel paint”. - **Scale75**: Measured on the search terms “scale 75 paint” and “scale75”, summed into one figure. - [Citadel profile](/demand/global-en/brands/citadel) - [Scale75 profile](/demand/global-en/brands/scale75) - [All miniature paint brands worldwide](/demand/global-en/categories/miniature-paint-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Citadel or Scale75 more popular in search? In October 2026, Citadel had more branded searches than Scale75 among miniature paint brands worldwide. Citadel had about 12,100 branded searches, while Scale75 had 3,490. Citadel made up 8.3% of all miniature paint brand searches we track, and Scale75 accounted for 2.4%. ## Cite this page Brandwave. "Citadel vs Scale75: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/citadel-vs-scale75 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/citadel-vs-scale75. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.