--- title: "Cisco vs Zyxel: Which is searched more?" description: "Is Cisco or Zyxel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cisco-certification-vs-zyxel" publisher: "Brandwave" --- # Cisco vs Zyxel: Which is searched more? Is Cisco or Zyxel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cisco and Zyxel - **Competitive set**: Network switch brands - **Market**: Global - **Month measured**: Sep 2026 - **Cisco Share of Search**: 1.9% - **Zyxel Share of Search**: 4.6% ## Is Cisco or Zyxel more popular in search? - In September 2026, Zyxel had more branded searches than Cisco among network switch brands worldwide. Zyxel had about 52,400 branded searches, while Cisco had 22,200. Zyxel made up 4.6% of all network switch brand searches we track, and Cisco accounted for 1.9%. - Zyxel was ahead of Cisco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Zyxel’s share of searches among network switch brands worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 77.6K to 52.4K. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zyxel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ubiquiti | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cisco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Juniper Networks | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Arista Networks | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zyxel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Cisco - Asked ChatGPT "What are the best network switch brands?": 1. Ubiquiti, 2. Cisco, 3. TP-Link, 4. Juniper Networks, 5. NETGEAR, 6. Arista Networks - Asked ChatGPT "What's the best network switch brand for a home network?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti - Searched Google, AI Overview "network switch brands": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Cisco, 5. Arista Networks, 6. Juniper Networks - Searched Google, AI Overview "best network switch": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti Not named in any answer: D-Link and Zyxel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for network switch brands worldwide in September 2026? - Estimated monthly branded searches for Zyxel worldwide fell 32.5% over 12 measured months, from 77.6K to 52.4K in September 2026. - Estimated monthly branded searches for Cisco worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Cisco estimated searches | Cisco Share of Search | Cisco rank | Zyxel estimated searches | Zyxel Share of Search | Zyxel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.9% | 8 | 77.6K | 5.5% | 6 | | Nov 2025 | 27.1K | 2% | 8 | 94.1K | 6.8% | 6 | | Dec 2025 | 22.2K | 1.6% | 8 | 77.6K | 5.6% | 6 | | Jan 2026 | 22.2K | 1.6% | 8 | 77.6K | 5.8% | 6 | | Feb 2026 | 27.1K | 2.3% | 8 | 64.1K | 5.5% | 6 | | Mar 2026 | 27.1K | 2% | 8 | 64.9K | 4.8% | 6 | | Apr 2026 | 22.2K | 2% | 8 | 53.1K | 4.7% | 6 | | May 2026 | 22.2K | 1.9% | 8 | 53.1K | 4.5% | 6 | | Jun 2026 | 22.2K | 1.9% | 8 | 52.4K | 4.5% | 6 | | Jul 2026 | 22.2K | 1.9% | 8 | 52.4K | 4.5% | 6 | | Aug 2026 | 22.2K | 1.9% | 8 | 52.4K | 4.5% | 6 | | Sep 2026 | 22.2K | 1.9% | 8 | 52.4K | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Cisco’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cisco**: Measured on the search terms “cisco switch” and “cisco switches”, summed into one figure. - **Zyxel**: Measured on the search terms “zyxel”, “zyxel network switch” and “zyxel switch”, summed into one figure. - [Cisco profile](/demand/global-en/brands/cisco-certification) - [Zyxel profile](/demand/global-en/brands/zyxel) - [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cisco or Zyxel more popular in search? In September 2026, Zyxel had more branded searches than Cisco among network switch brands worldwide. Zyxel had about 52,400 branded searches, while Cisco had 22,200. Zyxel made up 4.6% of all network switch brand searches we track, and Cisco accounted for 1.9%. ## Cite this page Brandwave. "Cisco vs Zyxel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cisco-certification-vs-zyxel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cisco-certification-vs-zyxel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.