---
title: "Circulon vs OXO: Which is searched more?"
description: "Is Circulon or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Griddle pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/circulon-vs-oxo"
publisher: "Brandwave"
---

# Circulon vs OXO: Which is searched more?

Is Circulon or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Griddle pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Circulon and OXO
- **Competitive set**: Griddle pan brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Circulon Share of Search**: 0.39%
- **OXO Share of Search**: 4.4%

## Is Circulon or OXO more popular in search?

- In September 2026, OXO had more branded searches than Circulon among griddle pan brands worldwide. OXO had about 110,000 branded searches, while Circulon had 9,900. OXO made up 4.4% of all griddle pan brand searches we track, and Circulon accounted for 0.39%.
- OXO was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands worldwide moved from 0.68% to 0.39%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, OXO’s share of searches among griddle pan brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for griddle pan brands worldwide in September 2026?

- In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.
- Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

## Month by month

| Month | Circulon estimated searches | Circulon Share of Search | Circulon rank | OXO estimated searches | OXO Share of Search | OXO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.68% | 8 | 135K | 5.1% | 5 |
| Nov 2025 | 22.2K | 0.56% | 8 | 165K | 4.2% | 5 |
| Dec 2025 | 18.1K | 0.48% | 8 | 135K | 3.6% | 6 |
| Jan 2026 | 22.2K | 0.77% | 8 | 135K | 4.7% | 5 |
| Feb 2026 | 9.9K | 0.43% | 8 | 110K | 4.8% | 5 |
| Mar 2026 | 12.1K | 0.54% | 8 | 110K | 4.9% | 5 |
| Apr 2026 | 9.9K | 0.47% | 8 | 110K | 5.2% | 4 |
| May 2026 | 9.9K | 0.45% | 8 | 110K | 4.9% | 4 |
| Jun 2026 | 8.1K | 0.36% | 8 | 110K | 4.9% | 4 |
| Jul 2026 | 8.1K | 0.4% | 8 | 110K | 5.4% | 4 |
| Aug 2026 | 9.9K | 0.46% | 8 | 110K | 5.1% | 4 |
| Sep 2026 | 9.9K | 0.39% | 8 | 110K | 4.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Circulon’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Circulon**: Measured on the search term “circulon”.
- **OXO**: Measured on the search term “oxo”.

- [Circulon profile](/demand/global-en/brands/circulon)
- [OXO profile](/demand/global-en/brands/oxo)
- [All griddle pan brands worldwide](/demand/global-en/categories/griddle-pan-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Circulon or OXO more popular in search?

In September 2026, OXO had more branded searches than Circulon among griddle pan brands worldwide. OXO had about 110,000 branded searches, while Circulon had 9,900. OXO made up 4.4% of all griddle pan brand searches we track, and Circulon accounted for 0.39%.

## Cite this page

Brandwave. "Circulon vs OXO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/circulon-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/circulon-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.