--- title: "Circuit vs Spoke Dispatch: Which is searched more?" description: "Is Circuit or Spoke Dispatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/circuit-vs-spoke-dispatch" publisher: "Brandwave" --- # Circuit vs Spoke Dispatch: Which is searched more? Is Circuit or Spoke Dispatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circuit and Spoke Dispatch - **Competitive set**: Route optimisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Circuit Share of Search**: 0.2% - **Spoke Dispatch Share of Search**: 5.5% ## Is Circuit or Spoke Dispatch more popular in search? - In September 2026, Spoke Dispatch had more branded searches than Circuit among route optimisation platforms worldwide. Spoke Dispatch had about 1,900 branded searches, while Circuit had 70. Spoke Dispatch made up 5.5% of all route optimisation platform searches we track, and Circuit accounted for 0.2%. - The lead changed hands once in the 12 months ending September 2026: Spoke Dispatch took it in November 2025. - Across the 12 months ending September 2026, Circuit’s share of searches among route optimisation platforms worldwide moved from 0.59% to 0.2%, and its estimated monthly branded searches moved from 260 to 70. - Across the 12 months ending September 2026, Spoke Dispatch’s share of searches among route optimisation platforms worldwide moved from 0.48% to 5.5%, and its estimated monthly branded searches moved from 210 to 1.9K. ## Top route optimisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Circuit and Spoke Dispatch were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spoke Dispatch was listed before Circuit in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OptimoRoute | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Route4Me | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Routific | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Spoke Dispatch | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Onfleet | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Circuit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Badger Maps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about route optimisation platforms - Asked ChatGPT "Which route optimisation platform should I use?": 1. Routific, 2. OptimoRoute, 3. Spoke Dispatch, 4. Route4Me, 5. Circuit - Asked ChatGPT "What are the best route optimisation platforms?": 1. OptimoRoute, 2. Routific, 3. Route4Me, 4. Onfleet - Asked ChatGPT "What's the best route optimisation platform for delivery routes?": 1. Route4Me, 2. OptimoRoute, 3. Onfleet, 4. Routific, 5. Spoke Dispatch, 6. Circuit - Searched Google, AI Overview "route optimisation software": 1. Route4Me, 2. OptimoRoute - Searched Google, AI Overview "route planning software": 1. Route4Me Not named in any answer: Badger Maps. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for route optimisation platforms worldwide in September 2026? - Estimated monthly branded searches for Spoke Dispatch worldwide rose 804.8% over 12 measured months, from 210 to 1.9K in September 2026. - Estimated monthly branded searches for Circuit worldwide fell 73.1% over 12 measured months, from 260 to 70 in September 2026. ## Month by month | Month | Circuit estimated searches | Circuit Share of Search | Circuit rank | Spoke Dispatch estimated searches | Spoke Dispatch Share of Search | Spoke Dispatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.59% | 6 | 210 | 0.48% | 7 | | Nov 2025 | 170 | 0.42% | 7 | 1K | 2.5% | 6 | | Dec 2025 | 170 | 0.43% | 7 | 1.3K | 3.3% | 6 | | Jan 2026 | 140 | 0.34% | 7 | 1.3K | 3.1% | 6 | | Feb 2026 | 110 | 0.28% | 7 | 1.6K | 4.1% | 6 | | Mar 2026 | 110 | 0.26% | 7 | 1.6K | 3.8% | 6 | | Apr 2026 | 110 | 0.26% | 7 | 1.6K | 3.8% | 6 | | May 2026 | 140 | 0.35% | 7 | 1.6K | 4% | 6 | | Jun 2026 | 90 | 0.24% | 7 | 1.9K | 5.1% | 6 | | Jul 2026 | 90 | 0.26% | 7 | 1.9K | 5.5% | 6 | | Aug 2026 | 90 | 0.26% | 7 | 1.9K | 5.6% | 6 | | Sep 2026 | 70 | 0.2% | 7 | 1.9K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Circuit’s and Spoke Dispatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circuit**: Measured on the search term “circuit delivery”. - **Spoke Dispatch**: Measured on the search term “spoke dispatch”. - [Circuit profile](/demand/global-en/brands/circuit) - [Spoke Dispatch profile](/demand/global-en/brands/spoke-dispatch) - [All route optimisation platforms worldwide](/demand/global-en/categories/route-optimisation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circuit or Spoke Dispatch more popular in search? In September 2026, Spoke Dispatch had more branded searches than Circuit among route optimisation platforms worldwide. Spoke Dispatch had about 1,900 branded searches, while Circuit had 70. Spoke Dispatch made up 5.5% of all route optimisation platform searches we track, and Circuit accounted for 0.2%. ## Cite this page Brandwave. "Circuit vs Spoke Dispatch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/circuit-vs-spoke-dispatch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/circuit-vs-spoke-dispatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.